Travelclick®, the leading provider of revenue generating solutions for hoteliers worldwide, today announced that the company has acquired Rubicon, a provider of competitive market intelligence to the travel and hospitality industry.

One of the fastest-growing segments of the travel industry, the global cruise market is expected to reach demand of more than 27 million by 2020.

With the increasing number of social media and consumer-generated content (CGC) sites, people are spending their time online differently.  Today it’s about conversations—interactions that go beyond the one-on-one to one-to-many through a series of networked relationships that connect us to people, places and events like never before. To avoid being left behind, hotels need to consider being on the sites where consumers now spend their online hours.  According to Jerome Wise, vice president of eCommerce for TravelCLICK International, the challenge for hoteliers is to understand these evolving channels and how they can be used to reach new markets.  “Social media can provide an essentially ‘free’ sales and marketing channel for building connections, community and, ultimately, commerce for hoteliers who are savvy in the new order of online marketing,” said Wise.

Crown Towers has selected TravelCLICK to provide a range of hotel marketing solutions.