Qantas and Tourism Western Australia will launch a major new marketing campaign to promote the airline’s services to Perth and the Qantas Walkabout Pass. The three-year global agreement between Tourism Western Australia and Qantas, worth $7.65 million, is a co-operative marketing agreement in which campaigns will be rolled out to attract thousands of visitors to Western Australia.
Qatar Airways and Tourism Western Australia have launched a major marketing campaign to promote the airline’s new daily flights from the UK to Perth that will position Western Australia as a ‘must visit’ destination. The campaign will target the trade through a series of co-operative campaigns and familiarisation trips, as well as include digital advertising and media partnerships.
Tourism Western Australia launched a new Facebook campaign to share and support research into one of Western Australia’s most extraordinary visitor experiences, swimming with the world’s largest fish, the whale shark.