Tourism Australia News

World Travel Market 2016: Tourism Australia partners with Singapore Airlines

World Travel Market 2016: Tourism Australia partners with Singapore Airlines

Tourism Australia announced a partnership with Singapore Airlines this week at World Travel Market, confirming the carrier will be the official European airline partner for Corroboree West, a six day training and mega familiarisation event for qualified Aussie Specialists which will take place on the Gold Coast in October 2017. Over 300 frontline travel sellers from the USA, Canada, Brazil, the UK, Germany, France and Italy will have the opportunity to attend Corroboree West, with the European agents flying down to Australia in comfort and style with award winning Singapore Airlines.

Tourism Australia launches new global ad campaign

Tourism Australia launches new global ad campaign

Tourism Australia has launched its latest campaign, which is focused on highlighting the country’s world-class aquatic and coastal experiences, in a bid to lure more international visitors to Australia. The new creative, the latest instalment in Tourism Australia’s global ‘There’s Nothing like Australia’ campaign, was officially unveiled at an event in New York on Australia Day eve attended by Australia’s minister for foreign affairs Julie Bishop.

Etihad Airways strengthens relationship with Tourism Australia

Etihad Airways strengthens relationship with Tourism Australia

13th Nov 2014 Airline News

Tourism Australia and Etihad Airways, the national airline of the United Arab Emirates, have deepened their strategic marketing partnership with a significant increase in joint funding for the promotion of tourism to Australia in overseas markets. Under the new arrangements, Tourism Australia and Etihad Airways will quadruple their spend in the 2014/15 season for what will become their strongest ever push to promote Australia to international leisure and business travellers.

Tourism Australia promotes Oz as two week holiday destination

Tourism Australia promotes Oz as two week holiday destination

25th Feb 2014 Press Release Tourism News

The latest set of figures released by the Australian Bureau of Statistics shows that arrivals from the UK were up 6.8% in 2013 compared to 2012. Tourism Australia (TA) has pledged to build on this success in 2014 with a focus on promoting the destination as an achievable holiday in as little as two weeks.

Australia retains its allure for British visitors

Australia retains its allure for British visitors

Tourism Australia is attributing the 4.5 per cent increase in the overall number of visitors arriving from the UK for the year ending November 2013 to a range of factors including the British & Irish Lions Tour to Australia and the Commonwealth Bank Ashes Series. Global campaigns such as ‘The Best Jobs in the World’ to promote Australia to travellers aged 18-30 have also increased visitation.

Etihad encourages Brits to journey down under

Etihad encourages Brits to journey down under

For the first time, Tourism Australia, Virgin Australia and Etihad Airways have partnered on a national advertising campaign inviting British holidaymakers to travel on the Etihad Skypass. The £870,000 campaign, which runs UK-wide throughout May, uses Tourism Australia’s ‘There’s nothing like Australia’ global creative and includes multi-channel TV and online advertising, directing consumers to find out more on the official website.