This December leading UK holiday company, Thomson, will mark its ultimate campaign titled ‘Moments’, airing before Christmas ahead of rebranding to TUI in 2017. Thomson is proud to have led the way since the 1960’s by producing emotive holiday campaigns, with the new creative continuing the legacy theme as the story signifies the importance of enjoying those important holiday ‘moments’ with loved ones.
Leading holiday brand Thomson is offering its customers an innovative way to find inspiration for their holidays by trialling a travel search tool leveraging IBM’s Watson technology. In an industry first, customers will be able to interact via a simple chat interface to get responses in real-time, resulting in helpful suggestions of great holiday destinations or exciting holiday experiences.
Thomson and First Choice are to introduce Vietnam to its winter 2017 programme. The Caribbean islands of St Lucia and Cayo Santa Maria in Cuba, which were new additions to its summer 2017 programme, will also be extended into the winter season. The move is part of continued interest in long haul destinations and builds on the 350 per cent increase in long haul holidays over a ten year period that the brands revealed last year.
Leading holiday brands, Thomson and First Choice have announced the addition of 2,000 new jobs across their overseas operation and airline for summer 2016. From today, prospective candidates will be able to apply for a broad range of opportunities from cabin crew to holiday advisors and childcare providers to football coaches.
Long haul holidays are fast becoming the preferred choice for many British holidaymakers as new research from holiday brands, Thomson and First Choice reveals that more people than ever before are prepared to go the distance to find their dream destination. Travelling for nine hours or more is now considered par for the course for many Brits (77 per cent) as they seek more adventure and cultural diversity from their holidays.
TUI Group has confirmed it will migrate to a single brand across all its markets, in effect signalling the end of Thomson and First Choice. The companies have been mainstays of the UK holiday market for a generation. In a call to analysts TUI Group chief executive Peter Long said the migration to the TUI brand would take place over several years.
Thomson’s collection of Scene hotels, launched for summer 2014 as the perfect choice for sun seekers looking for a smart holiday base in some of the coolest party destinations, has significantly increased with the integration of the ‘2wentys’ youth brand into the range. The new look Thomson Scene will provide holidaymakers aged 18-35 with the perfect break in 86 hotels in 34 resorts in 20 destinations, combining chilled pool days with lively nights out.
Thomson and First Choice have announced in summer 2015 they will be increasing capacity at UK regional airports through the introduction of 29 new routes including Dubrovnik and Split in Croatia, Marrakesh in Morocco and Antalya in Turkey, as well as the addition of further weekly flights for existing routes across the regions. The move to introduce these routes is part of the UK’s largest tour operator’s strategy to ensure customers across the UK can fly from their local airport and stay at the best hotels in some of the most exciting destinations.
The storms across the UK over Christmas have urged more people to book some guaranteed sunshine. Thomson and First Choice have seen record bookings over Christmas Day and Boxing Day across their website and phone lines, up ten per cent versus last year.
Thomson today opened its first new next generation store at Bluewater Shopping Centre, Kent. Set over 2,187 square feet, the store integrates the latest technology combined with great service to enhance the experience of choosing and booking a holiday.
Thomson and First Choice have confirmed they will add direct flights from Glasgow Airport to Punta Cana, Dominican Republic to the bumper summer 2014 schedule. The move to introduce the routes is part of the UK’s largest tour operator’s strategy to ensure customers across the UK can fly from their local airport and stay at the best hotels in some of the most exciting destinations.
For summer 2014, Thomson and First Choice will be flying twice a week to Palma, Majorca, and adding Ibiza to their schedule – tripling their service from London Southend Airport in just 12 months.