England and Lancashire Cricket legend James Anderson has been named as a brand ambassador for Thomas Cook Sport. England’s all-time highest international wicket-taker will work with the sports travel specialists to promote their sporting experiences, which include the upcoming Ashes series in Australia.
Thomas Cook remains cautious for the year ahead despite narrowing losses. The travel agent saw a one per cent increase in revenue, to £1.6 billion, for the three months to December 31st, with losses narrowing two per cent to £49 million.
Thomas Cook has ruled out a return to Egyptian beach resort Sharm el Sheikh for the summer of 2017. The decision comes amid continued fears over terrorism in the destination and a resulting ban on flights departing from the UK to the resort’s airport.
Thomas Cook Airlines’ inaugural Tobago flight took off earlier, reinforcing its 17-route-strong long-haul portfolio, which already makes it the largest carrier to the USA from Manchester. At the start of their journey to the island’s amazing hotels and beaches, customers were treated to a steel band and carnival dancers at check-in and more music, food and cocktails at the departure gate.
Thomas Cook Airlines’ rapidly expanding US network took another leap forward earlier with the announcement of direct flights from Manchester to San Francisco. The flights are available to book this week for flights beginning in May 2017.
Thomas Cook has revealed announces a number of changes to its structure, including the creation of a single marketing and digital function. The new department will combine the existing digital team with group marketing. The new combined marketing and digital function will allow Thomas Cook to further develop its use of digital and social media to market its holidays and better target potential and existing customers throughout the year.
Travel agent Thomas Cook has reported third quarter revenue fell eight per cent, to £1.8 billion, as terror attacks across Europe hit sales. At the same time, underlying profit shrank from £30 million last year to £2 million. Pre-tax losses grew from £44 million in the third quarter of last year to £64 million.
Thomas Cook Airlines’ inaugural flight to Boston took off earlier, marking its latest milestone as the biggest long haul carrier from Manchester. The Boston Weekender programme, which runs twice a week throughout June to the middle of September, will take culture vultures and explorers to one of the US’s most historic cities, with a flight schedule that makes long weekends available like never before.
Thomas Cook has launched a new augmented reality app that brings its Sentido hotel collection to life for customers. Complementing Thomas Cook’s summer 2017 brochures, the app provides holidaymakers with an enhanced digital research tool to experience 20 of its own brand hotels through interactive tours.
Thomas Cook has cancelled all departures to the Egyptian resort of Sharm el Sheikh until at least October 31st. The tour operator had previously said the security situation in the Red Sea resort would see all holidays cancelled or postponed until May 25th. However, with no change to the Foreign & Commonwealth Office advice with regards to travel to Sharm el Sheikh airport, Thomas Cook took the decision to extend the black out.