Taking up the role today, de Clerck will oversee strategic direction and daily operations across the 459-key resort, while strengthening reputation across its exceptional leisure facilities.

As Tenerife seeks to move away from its hedonistic reputation, Carlos Alonso, president of the island, gives Breaking Travel News details of how he plans to refashion the tourism industry by 2030. Speaking at World Travel Market in London, he also tells us how important the UK is as a source market for the destination.

Tenerife, the largest of the Canary Islands, will soon become more accessible to UK holiday-makers, with British Airways announcing its largest Tenerife schedule in history.

Official figures released by the Tenerife Tourism Corporation show that the largest of the Canary Islands welcomed a total of 2,064,743 visitors from the UK last year, the highest number ever recorded.

Tenerife hosted a record-breaking number of 116 national and international TV, film and photo shoots in 2016, 28 more than the previous year, according to the latest figures released by the Tenerife Film Commission. These productions, attracted by the island’s tax incentives and stunning landscapes, generated total revenues of €6.5 million.

Five-star hotel Jardines de Nivaria has just re-opened following a €13.5 million investment which has seen a comprehensive modernisation of the lush resort. Improvements include the refurbishment of all rooms, a brand new gym and the relocation of gourmet restaurant, La Cúpula, which now features panoramic views over the island’s coastline.