Technology Trends News

Breaking Travel News investigates: Voilà from Wistiki

Breaking Travel News investigates: Voilà from Wistiki

23rd Sep 2016 Focus

Voilà from Wistiki - a pocket sized tracking device - wants to become one of the must-have accessories of 2016. While that might be a little ambitious, it certainly has its uses. This Bluetooth device was created by designer Philippe Starck and allows the user to keep track on their possessions with the minimum of fuss.

Touchstone reveals best subject line words for email campaigns

Touchstone reveals best subject line words for email campaigns

2nd Feb 2015 Travel Technology News

Data from Touchstone, the new subject line analysis tool from Alchemy Worx, has revealed the words that result in a higher open rate when used within the email subject line, as well as those that could potentially harm campaign performance. The data shows that ‘content’, ‘offer’, ‘benefits’ and ‘premium’ are four of the top five words brands can use to increase consumer opens, while ‘Friday’, ‘Monday’ and ‘Double’ are three of the worst performing. Whether you’re a retailer, travel, media and entertainment or financial services business, the data reveals that first impressions are always important and in the case of the email subject line, some words are certainly better than others.

JBT Corporation appoints new CFO

JBT Corporation appoints new CFO

11th Jan 2014 Travel Technology News

JBT Corporation has appointed Brian A. Deck as the Company as Vice President and Chief Financial Officer effective February 3, 2014. This appointment is a continuance of the Company’s previously announced management succession plan.

European expansion continues apace at Adara

European expansion continues apace at Adara

Adara has announced rapid momentum for its recent Europe expansion. Having announced its first European partner in April, Adara now has a total of 24 travel companies on its fast-growing list of European data partners, including three of Europe’s largest online travel agencies and a leading travel distributor, as well as prominent airlines, hotel companies, ground transport and travel activity specialists. 

Decline in PC sales reaffirms importance of mobile and tablet apps

Decline in PC sales reaffirms importance of mobile and tablet apps

Recently, it was reported that PC sales had dropped to their lowest level in history, with global shipments falling by 10.9 per cent in the second quarter of 2013. It’s no secret; consumers continue to prefer using tablets and smartphones to engage with online content, as these mobile devices are arguably more responsive, more accessible and can be used on the move.

Breaking Travel News interview: Tobias Wessels, vice president, Europe, Adara

Breaking Travel News interview: Tobias Wessels, vice president, Europe, Adara

1st Aug 2013 Focus

Adara, a global leader in helping digital advertisers efficiently use big data to reach highly-targeted traveller audiences, has grown exponentially since its launch in 2005. As the company opens its new regional headquarters in Dublin today, Breaking Travel News sits down with European vice president Tobias Wessels to discuss what the future holds for this most innovative of travel technology brands.

50% increase in agents website

50% increase in agents website

Improvements to Inghams agent’s website have led to an increase of 50% more agents visiting, year on year.  By making the website more user friendly, Inghams agents website has seen a significant increase in the number of travel agents who visit the site to make bookings, search for offers and promotions and follow the training modules to improve their product knowledge.