Aloft Hotels is enhancing its in-room entertainment with the introduction of a new streaming solution which will enable guests to stream content, safely and securely, from their smart devices directly to their guest room televisions.

Starwood has signed an agreement to open a 192-room Aloft on Dubai’s Palm Jumeirah. Scheduled to open in 2017, Aloft Dubai, The Palm will be the brand’s first resort in the Middle East, when it opens its doors as the first mid-market hotel brand on the island.

Starwood Hotels & Resorts has broken ground on its first Westin hotel in Sarasota, Florida. Developed by Kolter Hospitality, The Westin Sarasota will open in the summer of 2016 as part of a brand-new development in Sarasota’s vibrant arts district, featuring 255 spacious rooms and spectacular waterfront views.

Starwood Hotels & Resorts Worldwide has announced plans to expand its rapidly growing Aloft and Element brands with the signing of a dual-hotel development in London. Scheduled to open in early 2017, the new-build Aloft and Element hotels will offer an exciting range of accommodation in the heart of the historic Tobacco Dock area of East London.

Starwood’s Aloft brand is set to debut in New York in June. The 132-room Aloft Syracuse Inner Harbor will feature the brand’s signature W XYZ bar, Splash pool, 24-hour fitness center and 690 square feet of flexible meeting space, ideal for both business meetings and social gatherings.

Just as the company’s footprint has grown significantly, its most valuable guests have also increased their loyalty to Starwood around the globe.  Despite the global economic crisis, Starwood Preferred Guest (SPG) active membership has grown by 56 percent over the last five years.