Air New Zealand has signed a three year global strategic partnership with STA Travel to boost revenue and promote inbound tourism to the youth and student market. The agreement builds on previous work between Air New Zealand and STA Travel globally and will focus on generating sales by leveraging STA Travel’s global distribution network in the priority markets of New Zealand, Australia, United Kingdom, North America and Asia.
STA Travel has opened three new stores this year, as it continues its ambitious retail expansion strategy. Last week its first store in Swansea opened, which followed the new store in the INTU shopping centre in Milton Keynes in September. The STA Travel store in the Bluewater retail complex in Kent opened in August.
STA Travel has unveiled STA Travel Business, a new brand targeting young business travellers. This is the first time the company has targeted business travellers direct, however it has had a B2B business travel arm for more than 15 years. Harriet Kerr, business development director said: “We’ve worked in this sphere behind the scenes for some time, and in recent years we’ve noticed, not only a surge in younger people making business trips, but also a shift in the sorts of travel they’re booking.”
The Philippines Department of Tourism has announced a year-long international campaign with leading youth tour operator, STA Travel, in order to promote and expand travel to the destination, from the 19-35 year old market. The Marketing partnership will target six international markets including Austria, Australia, France, Germany, Switzerland and the UK, in order to meet the project objectives set out in the partnership agreement.
Allianz Global Assistance in the UK, makes its entry into the student market through its new partnership with STA Travel, the student and youth travel specialist which is celebrating its 35th birthday this year.
Brand USA and STA Travel have signed a global deal worth $4million over the next two years to promote the USA to the youth travel market. This is the first time that Brand USA, the official tourism marketing organisation for the United States of America, has embarked on a dedicated youth marketing campaign.
STA Travel has appointed International Rail to handle its rail enquiries and transactions across the globe. The new partnership will allow the world’s leading youth travel company to sell rail across 65 countries and transactions to be undertaken in five currencies.
Global youth travel provider STA Travel has announced a strategic partnership with new community and advice site for travellers, Gap Daemon. In a move that is designed to help both businesses take advantage of the rapidly growing ‘gap travel’, STA Travel have set up a dedicated Gap Daemon Travel Team to provide a tailor-made flight and accommodation booking service for Gap Daemon members.
STA Travel has teamed up with Sustainable Travel International (STI).
STA Travel Group today announces that its new brand, Bridge the World will begin trading on 18th September, 2010.