England and Lancashire Cricket legend James Anderson has been named as a brand ambassador for Thomas Cook Sport. England’s all-time highest international wicket-taker will work with the sports travel specialists to promote their sporting experiences, which include the upcoming Ashes series in Australia.
World Golf Awards has revealed that the five-star La Manga Club resort, an unrivalled sports and leisure paradise in south-east Spain, will host its Gala Ceremony 2017 at the end of this year. The most prestigious awards programme in the golf tourism industry will take place at the famous venue in Murcia, from November 23rd-26th.
Ricardo Gouveia, Portugal’s highest-ever ranked golfer, has returned to his family roots after signing a new multi-year partnership with Quinta do Lago – one of the world’s elite luxury golf and lifestyle destinations.
Tourism Australia and Qantas have signed on for a content-led campaign with The Guardian and Telegraph newspapers in the UK. The campaign, which will run in February and March, shares the story of why there’s nothing like attending a major sporting event in Australia and encouraging people travelling to the Ashes to enjoy experiences beyond the cricket grounds.
Etihad Airways has welcomed guests to the F1 Abu Dhabi Grand Prix with a flypast of its Airbus A380 flagship. Filmed in partnership with the Al Fursan Aerobatics team, the exhibition was a highlight of the final weekend of the F1 season. Mercedes’ Nico Rosberg won his first Formula 1 world title following during the event, edging out team mate Lewis Hamilton.
Barcelona, a Tour de France winner, Wimbledon All English Lawn Championship, and the English football Premier League will headline the inaugural Global Sports Tourism Summit at WTM London. The Global Sports Tourism Summit at WTM London takes place on Monday, November 7th in Platinum Suite 1.
A trio of contenders in the inaugural Ras Al Khaimah 2016 Golf Challenge experienced ‘High Tee’ with a difference, as they scaled the towering Jebel Jais, the UAE’s highest mountain, before firing a series of blistering drives into the rocky caverns of the lunar-like landscape of the Al Hajar mountains. Sweden’s Joel Sjöholm, Dutchman Jurrian Van der Vaart and Monaco’s Sandro Piaget were a couple of hundred metres short of Jebel Jais’s 1,934 metre peak for the elevated tee box specially created by Ras Al Khaimah’s Tourism Development Authority.
Malaysia Airlines Berhad has struck a deal with Liverpool Football club to become the official Global airline partner. The deal brings together two major international brands: Malaysia Airlines and Liverpool FC, with 18 League titles and five time champions of Europe.
The National Football League has generated an average impact of US$75 million on hotel room revenue during the past eight seasons, according to a study by STR’s consulting and analytics division. In 2015, the NFL had a net impact of US$77 million on hotel room revenue. For the purposes of its analysis, STR matched every NFL game since 2008 with its respective home city to determine the impact on local hotels.