Per Voegerl, managing director with Sixt Car Rental, UK, speaks to Breaking Travel News about the company’s new advertising campaign, the growing luxury car rental market, and his ambitions for 2017.
Sixt has launched to announce a new TV campaign, running on television and online through 2017. Launching at the beginning of March, the campaign stars the new BMW 5 Series as Sixt celebrates its new and exclusive fleet member with a fantastic new offering through three hilarious spots.
Regine Sixt, head of marketing, Sixt Car Rental, speaks to Breaking Travel News at ITB Berlin. On the agenda this year is the company’s expansion into North America and the value charity works the industry leading businesswoman carries out with her Drying Little Tears organisation.
In partnership with Audi, Sixt rent a car UK has added the 2016 Audi A4 Avant to its fleet, two months before other car hire providers. The Audi A4 Avant has received critical acclaim from the motoring press, regularly outperforming similar models from acclaimed car brands. The Sixt fleet team test-drove the brand new A4 2.0TDi Avant in S Line spec with the popular two litre150PS turbo diesel engine.
The supervisory board of the mobility service provider Sixt has decided to extend the managing board from three to five members, with both Alexander Sixt and Konstantin Sixt appointed as new members effective. Both already hold managing functions with the car rental company. The board simultaneously extended the contract of chief executive Erich Sixt until 2020.
High-quality services for demanding customers: Sixt has extended its international network to Kuwait. The premium mobility provider will be welcoming its customers at the international airport as well as in the centre of Kuwait City. Sixt Kuwait will offer a wide range of mobility solutions, including short- and long-term rentals and exclusive Limousine Services will be offered.
Sixt, Germany’s biggest car rental company, is continuing to push its expansion in North America. The international mobility provider now has a station at Detroit Metro Airport offering its customers a comprehensive range of premium services and a broad spectrum of well appointed vehicles including BMW, Mercedes-Benz, and Cadillac. One of the Detroit station’s major target groups will be the American automobile industry which is based there.
Sixt announce the opening of a new branch to service customers traveling to Detroit Metro Airport. This new branch further strengthens the Sixt US network.
Sixt Limousine Service has once again received the highest award of the tourism industry at the World Travel Awards Europe Gala Ceremony 2014. The exclusive mobility company has been awarded the title of ‘Europe’s Leading Chauffeur Company’ for the third consecutive year.
Michael Schneider - General Manager - Sixt Limousine Service Worldwide
Sixt and its US Franchise Unit have announced the signing of multiple franchise agreements with VERC Car Rental. VERC Car Rental will convert their existing locations in Massachusetts to Sixt franchises, open a new Sixt franchise to service Boston-Logan International Airport, as well as open additional franchise locations in Suffolk County.
Erich and Regine Sixt have welcomed guests to their annual ITB Berlin party for the twentieth consecutive year, with one thousand executives from across the tourism sector in attendance. Under the headline ‘The Night Winners Meet’, the event also welcomed 60 country manages from the Sixt brand.