Serenata News

Serenata IntraWare signs content agreement with TrustYou

Serenata IntraWare signs content agreement with TrustYou

Serenata IntraWare, one of the leading customer relationship management companies for the hospitality industry, has teamed up with TrustYou to launch the first ever solution that allows hotels to combine online reviews and social media feedback with reservation data. Dubbed “ORM meets CRM,” the solution allows hotels to truly personalise their guests’ experience throughout all phases of the customer journey.

Breaking Travel News interview: Dieter Dirnberger, president, Serenata IntraWare

Breaking Travel News interview: Dieter Dirnberger, president, Serenata IntraWare

9th Jul 2015 Focus

Serenata IntraWare is one of the leading providers of electronic marketing and CRM solutions for the hospitality industry. Its products Serenata @mail and Serenata NetHotel are designed to maximise sales and profits. Here Breaking Travel News editor Chris O’Toole sits down with president Dieter Dirnberger to discuss just how important rapidly changing technology can be for the hotel sector.