In January 2023, Geotourist and Dr Keith Dinnie, from the University of Dundee, launched a shared project to identify and assess Geotourist’s economic and social benefits to Scottish tourism. With over 60 applications from Scotland’s Destination Management Organisation and tourism-related organisations, 21 partners were invited to onboard the project.

It’s not only Hogmanay (31 December) that gives Scots an excuse for a party; Burns Night (25 January) is traditionally the time each year when Scotland’s Bard, Robert Burns, is celebrated on the anniversary of his birth.  Scotland is host to many events to mark the occasion, from music as well as a traditional ceilidh.  Revellers can top the night off with a plate of haggis, neeps and tatties and a dram of whisky.

Scottish holiday park company Largo Leisure Holidays are offering a 7 night Christmas break at their stunning Lochside park, Loch Tay Highland Lodges. Staying in their luxuriously modern Mill House from just £55 per person per night.

World’s number one Scotch whisky puts Scotland at the forefront of global food & drink tourism

Train travel has seen a surge in popularity with the growing emphasis on slow travel and making a holiday more sustainable. The latest government data on train travel shows that there was a 155% increase in passenger rail journeys last year. Furthermore, research shows that 64% of UK travellers are searching for green travel options, including choosing more environmentally friendly transport options and sustainable accommodation.

There are many reasons to make Scotland the place to be in 2024; whether it’s a newly discovered 5,000-year-old tomb in Orkney, or Shetland preparing for its first orbital rocket launch, Scotland offers wow-moments galore.