Invest Saudi is gearing up for three days of high level discussions, networking, and deal making with Saudi Talks, a series of panel discussions and exclusive presentations from leading Saudi government and industry figures, at MIPIM 2024.

Escape the winter chill and whisk mothers and mother-figures to warmer climes. From spa treatments and gourmet delights, to bonding over a new skill, not only does a trip to Saudi promise much-welcomed boost of vitamin D to mark the end of winter, but an opportunity to enjoy some truly special experiences in the world’s newest and most exciting tourist destination.

“Go Beyond What You Think” invites a global audience spanning two continents and multiple channels, to discover the delightfully unexpected in Saudi * International football icon and Saudi Tourism Ambassador, Lionel Messi challenges misconceptions in latest global campaign * Visitors and locals encouraged to #ShareYourSaudi on social channels * From diverse destinations, events, entertainment and trailblazing Saudi females, the warm Saudi welcome and unmatched hospitality are visible throughout * Campaign builds on UN Tourism “Tourism Opens Minds” Initiative aimed at inspiring tourists to expand their horizons when selecting travel destinations

For the first time, a Saudi delegation attended the Phocuswright Conference – one of the industry’s leading travel and technology forums in Florida, to showcase Saudi’s tourism offering and the scale of opportunities for US partners.

Saudi Tourism Authority and Ant Group have signed a MoU (Memorandum of Understanding) to explore introducing Alipay+, a suite of unified global mobile payment and marketing solutions, to Saudi Arabia

More than 500 government officials, industry leaders and experts from across 120 countries are set to descend on Riyadh for the event, making this year’s celebration the biggest and most impactful World Tourism Day in its 43-year history.