Royal Caribbean has launched a search for an ‘extraordinary explorer’ to fulfil the company’s first Instagram ‘Intern-ship of the Seas’, as new research confirms that social media is a key source of inspiration in consumer holiday booking habits. The research, polling 2,000 UK and Ireland consumers, was commissioned by Royal Caribbean to determine the role that social media plays in inspiring holiday makers.
Royal Caribbean International has revealed its new marketing campaign to mark the start of its wave promotion period. The multi-million pound campaign, which includes television, radio, digital, social and trade avenues, takes Royal Caribbean into new territory with the launch of its new disruptive documentary-style commercial, portraying cruise holidays in an entirely new light.
Royal Caribbean has announced that the Cuban government has granted them approval for cruises to Cuba and they plan to announce their first Florida-Cuba itineraries in the near future. At the same time, Oceania Cruises has revealed its first three inaugural voyages from Miami to Cuba. The first will depart in March 2017.
Royal Caribbean has announced the appointment of George Scott as regional sales manager for Scotland. Starting in January 2017, Scott joins Royal Caribbean from Kuoni Travel where he held the position of store manager, and Thomson where he was senior retail manager.
Royal Caribbean International’s Oasis-class ships, Oasis of the Seas, Allure of the Seas and the new Harmony of the Seas, struck a chord earlier, greeting each other at sea for the first and possibly only time. In a meeting of unprecedented proportions, the three record-breaking sisters came together to celebrate the US arrival of Harmony of the Seas on the eve of the ship’s debut in her new permanent homeport of Port Everglades in Fort Lauderdale, Florida.
A member of the Harmony of the Seas crew has been killed on board the vessel during a lifeboat drill. The accident happened while the world’s largest cruise ship was docked at the port of Marseille, France.
Royal Caribbean International will showcase an array of all-new thrills and enhancements on-board Adventure of the Seas this November, following a $61 million revitalisation. The updates will include new dual racer waterslides, Cyclone and Typhoon, the popular FlowRider surf simulator, and a children’s aqua park, Splashaway Bay.
Royal Caribbean Cruises has signed a memorandum of understanding with French Shipbuilder STX France to build a fifth Oasis-class ship for delivery in the spring of 2021. As part of the deal STX has also signed to build two additional Edge-class ships scheduled for delivery in the autumn of 2021 and 2022.
The port of Southampton, England, was bustling today as onlookers gathered to be among the first to see the world’s largest cruise ship, Harmony of the Seas, upon her first arrival into port. After 32 months of construction, the ship’s arrival marks a major milestone for Royal Caribbean International as Harmony becomes the 25th ship in the fleet.
Royal Caribbean International has honoured the crew and project team of the new Harmony of the Seas at a traditional delivery and flag changing ceremony in Saint Nazaire, France. Following 32 months of construction at the STX France shipyard involving thousands of shipyard employees, sub-contractors and suppliers, the world’s largest and most innovative cruise ship is now home to 2,100 crew members from 77 different nationalities.
Royal Caribbean International has announced that internationally-acclaimed Chinese actress, Fan Bingbing, will be the Godmother for Ovation of the Seas. The announcement was made by Zinan Liu, president, Royal Caribbean International - China and North Asia Pacific, at a press conference at the Great Hall of People in Beijing.
Royal Caribbean International has announced it is boldly going where no cruise company has gone before by offering the world’s first cruise experience to space; with the first voyage of its state-of-the-art spaceship, Orbiter of the Galaxies today confirmed for 2030. Construction of the extraordinary space and cruise ship hybrid is underway and Royal Caribbean has unveiled the first images of this cosmic experience to the public.