Tourisme Québec has appointed leading travel and tourism representation firm Hills Balfour to develop and manage its trade, PR and MICE strategy in the UK market. The new organisation of Tourisme Québec reflects the desire of the ministry of tourism to optimise its actions and its influence in the UK market.
Tourists in Quebec suffered a particularly rainy summer last year. In response, Tourisme Québec, in partnership with MétéoMédia - a television weather channel serving Québec and Canada -launched a neat little internet service called ‘Activity Forecaster’ .
After an information forum on Child Sex Tourism coordinated by the International Bureau for Children’s Rights (IBCR), Thomas Cook and SkyLink Voyages, agencies from the tourism and travel industry, on December 2, 2009 decided to act by forming a committee.