Ota News

OTA Ticket Fee Cuts Boost Conversion Rates

OTA Ticket Fee Cuts Boost Conversion Rates

4th Nov 2009 Focus

In the past few years, U.S. travelers have increasingly begun to treat airline tickets as a commodity. Shoppers scour the Internet with the ultimate goal of finding the lowest price, often checking a myriad of Web sites including supplier sites, online travel agencies (OTAs), metasearch sites and deal sites.