Ota News

OTA Ticket Fee Cuts Boost Conversion Rates

OTA Ticket Fee Cuts Boost Conversion Rates

4 November 2009 Focus

In the past few years, U.S. travelers have increasingly begun to treat airline tickets as a commodity. Shoppers scour the Internet with the ultimate goal of finding the lowest price, often checking a myriad of Web sites including supplier sites, online travel agencies (OTAs), metasearch sites and deal sites.