Breaking Travel News talks to Christopher Heywood, senior vice president, global communications, NYC & Company, at World Travel Market 2016. On the agenda are the record visitor figures for the city, its new branding, and what guests can look forward to for 2017.
This week during World Travel Market in London, NYC & Company is showcasing the ‘new’ New York City and great value winter experiences available throughout the five boroughs to influential members of the global travel industry. The official destination marketing organisation will also spotlight the city’s starring role in the upcoming movie Fantastic Beasts and Where to Find Them.
NYC & Company has undergone a visual rebrand, including the launch of the newly rebuilt and reimagined NYCgo.com. New elements of NYC & Company’s brand overhaul include two custom typefaces, more than 250 custom icons and a custom colour palette.
NYC & Company has announced its 2016 tourism forecast, with the city expected to welcome a high of 59.7 million visitors, making it the seventh consecutive year for record-breaking tourism. “Every corner of New York City is full of diverse cultures, art, entertainment and performing arts,” said New York mayor Bill de Blasio. “It is not surprising – but still exciting – to know that 2016 will be yet another record breaking year for tourism.”
NYC & Company has unveiled the newest iteration of its Make it NYC meetings and conventions marketing campaign at IMEX America 2015, America’s worldwide exhibition for incentive travel, meetings and events. The campaign includes refreshed branding and advertising incorporating a new tagline, “Meet Where You Want to Be.”
One World Observatory has announced that its official public opening date will be Friday, May 29th, with tickets on sale today. In the days leading up to the official public opening, One World Observatory will say a special thank you to New York City by hosting multiple free preview days.
Mayor Bill de Blasio, deputy mayor for housing and economic development Alicia Glen, NYC & Company president Fred Dixon, and NYC & Company board of directors chairman Emily Rafferty have announced that New York City is on the ‘Road to 10 Million More Visitors,’ sharing the next tourism forecast of 67 million annual visitors by the end of 2021. The announcement was made during NYC & Company’s annual meeting of more than 800 tourism and hospitality industry members at Lincoln Centre’s Alice Tully Hall.
NYC & Company, the official marketing, tourism and partnership organisation for New York City, has appointed Tryphavana Cross to spearhead its sales, marketing and public relations efforts across the Republic of Ireland and Northern Ireland. Cross is a well-known figure within the Irish travel industry, joining from Celebrity Cruises and having spent five years between 2008 and 2013 representing North American destinations at Aereps.
NYC & Company, the tourism organisation for New York City, has launched a stunning visual welcome campaign in JFK International Airport that highlights the City’s five unique boroughs with local iconography. “The JFK Welcome Campaign puts every borough in front of the more than 15 million visitors who go through selected terminals every year,” said Fred Dixon, president, NYC & Company.
Taylor Swift has joined NYC & Company, New York City’s official marketing, tourism and partnership organisation, to announce her participation as New York City’s Global Welcome Ambassador for 2014–2015. As part of the collaboration with Taylor, NYC & Company today launched a global tourism campaign - Welcome To New York - named after Taylor’s song of the same name from her top charting new album, 1989.
Fred Dixon has been appointed as President and CEO of NYC & Company, New York City’s official marketing, tourism and partnership organisation. Dixon will succeed George Fertitta who stepped down earlier this year. With more than 23 years of experience in the travel industry, Dixon has the overall responsibility for developing and implementing New York City’s tourism and convention development strategy internationally as well as in domestic leisure and business markets.
Christopher Heywood, SVP, NYC company