Lahcen Haddad, minister of tourism for Morocco, has stressed the importance of digital media as a “vector for job opportunities”. In a keynote speech to the Global Economic Mutations and Growth Perspectives conference in Casablanca, Haddad argued the use of digital technology and mass communication will enable economic growth.
The Moroccan National Tourist Office is launching its first-ever digital out-of-home campaign with Primesight. The MuchMorocco campaign is leveraging ‘Network’, Primesight’s industry-leading portfolio of digital roadside 48-sheets, and digital posters in cinema foyers to maximise exposure for Morocco in the run-up to the tourist industry’s busiest booking period.
Abu Dhabi flag-carrier Etihad Airways has been awarded the title of World’s Leading Airline for the seventh consecutive year at the World Travel Awards Grand Final 2015. The award presentations were the highlight of the red carpet event which welcomed over 300 industry leaders from around the globe to the Mazagan Beach & Golf Resort in Morocco.
World Travel Awards has arrived in Morocco as final preparations are put in place for the Grand Final 2015. Over 300 hospitality leaders from around the globe are expected at the red carpet ceremony, which will take place at Mazagan Golf & Beach Resort on Saturday, December 12th. Guests of honour include Moroccan Minister of Tourism, Dr Lahcen Haddad, Her Excellency Ms Magali Silva Velarde Alvarez, Minister of Foreign Trade & Tourism of Peru, and Maldives Minister of Tourism Mr Moosa Zameer.
L’Amandier hotel has appointed Hein Broekhoven to the role of general manager, entrusted to oversee the hotel’s opening in the first quarter of 2016 and beyond. He will also manage the resort’s private rental villas which open to guests for stays from January 1st 2016.
Mazagan Beach & Golf Resort in El Jadida, Morocco, has been unveiled as host of the World Travel Awards Grand Final Gala Ceremony 2015. Hundreds of industry leaders will gather in the world-leading destination on December 12th, 2015, as World Travel Awards presents its coveted global titles. Tourism operators in Morocco are expected to enjoy a boost in their global exposure given the attention World Travel Awards commands.
Officials at the Moroccan Agency for Tourism Development have revealed ambitious plans to make both Rabat and Casablanca global destinations, appealing to travellers from around the world. The bold plans will see the government spend MAD18 billion in the development of tourism in the destinations.
Following the signing of an official three-year hosting deal with the Office National Marocain du Tourisme, World Travel Awards has unveiled the host cities for its 2014, 2015, and 2016 Grand Finals. On November 29th this year the showcase Grand Final will head to the Palais de Congres, part of the exclusive Palmerais Golf Palace, in the country’s pre-eminent tourism destination of Marrakech.
Phil Blizzard here speaks with His Excellency Dr Lahcen Haddad, minister of tourism, Morocco, about the decision to host the World Travel Awards Grand Final for the next three years. He also talked about their key developments plans for the tourism sector.
The Moroccan National Tourist Office in London is to launch the Morocco Golf Championship in the UK. The Tour will host ten golf tournaments in England sponsored by the MNTO, with the winners and runners-up progressing to the grand final at the London Golf Club on October 1st.
The Moroccan National Tourist Office has announced the appointment of Amine Boughaleb as its UK director. Boughaleb’s remit will include promoting Morocco as a destination that offers an unforgettable seaside and a unique cultural experience to British travellers.