The South Korean government will focus on the MICE industry next year, with the launch of the ‘2012 Korea Convention Year’.
Success on the field has made Manchester United one of the leading global brands. The team is now looking to repeat the success on the conference circuit, signing up to become a member of the International Congress & Convention Association.
The Meetings, Incentives, Conferences and Exhibitions business in Russia is expanding fast and the Moscow International MICE Forum provides a professional and cost effective platform for International suppliers to meet the key players in this rapidly expanding section of the Russian tourism industry.
Marketers in the hospitality industry in Asia Pacific are not making enough use of marketing metrics for the Meetings, Incentive, Conventions and Exhibitions (MICE) business to be truly effective proclaimed hospitality leaders at a breakout session at a recent roundtable event held in Singapore and hosted by The Cornell-Nanyang Institute of Hospitality Management (CNI) and the Hospitality Sales and Marketing Association International (HSMAI) Asia Pacific chapter.
MICE delegates can now experience the Yangzi onboard the first environmentally friendly boat on the river, thanks to operator Sanctuary Cruising.