AccorHotels has announced a new hotel signing in Bridgwater Somerset, increasing its footprint in the south-west of England. The Mercure Bridgwater will provide over 100 rooms, and will open in the autumn 2017. Mercure Bridgwater has signed under a franchise by DC Hotels which has been heavily involved in the transformation Bridgwater has undergone in recent years.
AccorHotels has announced it has entered into a commercial agreement with Amaris Hospitality to manage 11 hotels under Mercure, the leading midscale brand in the UK. The hotels are located in Aberdeen, Bristol, Exeter, Liverpool, Manchester, Newcastle, Daventry, Haydock, St Albans, Brands Hatch and Walton and will complete integration by the end of this year.
Accor has revealed ambitious expansion plans for its midscale Mercure brand, with 53 new hotels planned in 2013 including its first in Turkey and Sweden. The group, which currently includes 732 properties, is targeting 1,000 by 2015.
Mercure London Bridge has opened as the brand’s new UK flagship following an extensive redesign that puts the customer welcome at its heart. The new design focuses on six key areas: a public area that is based on, “La Table d’hôtes” a concept that enables a sense of togetherness, an expected arrival, the feature wall, work space, and free web service with fibre optic wi-fi.
The new Mercure Milton Keynes Abbey Hill - previously Abbey Hill Hotel - has announced its launch following a £1.5 million transformation, and re-branding as a Mercure property. With its new state-of-the-art facilities, stunning décor and fresh concept, the property is set to become one of Milton Keynes’ premier destinations for business, leisure and weddings.
Four British hotels are set to open their doors as part of the Mercure portfolio within the next four months, increasing the brand’s footprint to 75 hotels in the UK. Located in London, Scotland, Milton Keynes and Darlington, the latest franchise agreements will add 394 rooms to the Mercure network and will create over 120 jobs across the regions.
The Accor-owned Mercure hotel brand has confirmed it will accelerate its expansion and the revamping of its hotels with a new global refurbishment program. The chain also plans to reinvigorate its image by continuing to build a strong, attractive and coherent brand for its customers, teams and partners.
Accor has continued to build toward its stated aim of operating 300 hotels in the United Kingdom by 2015 with the signing of a franchise agreement with Jupiter Hotels, the new owners of the former Jarvis hotels. In what is the biggest franchise deal for Accor this year, 24 hotels - or 2,664 rooms - will open under the Mercure hotel brand across the UK, bringing the total number of Mercure hotels in the UK to 68.
Mercure has launched a totally revamped website with more images and content and a stronger focus on the teams at Mercure, whose commitment to delivering excellent hospitality is one of the brand’s distinctive features.
A historic Southampton landmark has been transformed after a £3 million refurbishment, creating a spectacular 90-bedroom hotel; a significant addition to the Mercure portfolio. The newly restored Mercure Southampton Centre opens its doors in May, offering guests affordable luxury.
Accor stepped up its expansion in Italy in the last quarter of 2009, opening three Mercure hotels and two MGallery hotels. Mercure continues to expand through franchise agreements and has opened three new hotels in Rende, Tarente and Naples, which are strategic Italian cities for the Group.