In a break with the traditional tourism advertising formula, Discover Los Angeles – the official destination marketing organisation for LA – isn’t selling the city in its latest global brand campaign. Instead, it’s selling the feeling of the city.
Los Angeles mayor Eric Garcetti and Los Angeles Tourism & Convention Board president Ernest Wooden have announced the city welcomed 47.3 million visitors in 2016, surpassing mid-year forecasts and breaking visitation records for the sixth consecutive year.
The iconic Hollywood Roosevelt Hotel, which first opened its doors in May of 1927, has recently re-launched following a $25 million renovation. Since hosting the First Academy Awards in 1929, hotel has become both a landmark attraction and a popular destination for locals and tourists from around the world. Here Josephine Perez calls in for Breaking Travel News.
Los Angeles Tourism & Convention Board has shared new visitation forecasts and tourism data with local hospitality partners and business leaders at the organisation’s fourth annual Market Outlook Forum. Among the highlights, visitation to Los Angeles is expected to set a new record in 2016 with more than 46.5 million total visitors, an increase of 2.4 per cent from the previous record-setting year.
The National Football League has announced that the Los Angeles region has been selected to host Super Bowl LV in 2021. The selection of Los Angeles follows a highly competitive process of which Los Angeles’ bid was led by Casey Wasserman, chairman and chief executive officer of Wasserman, in collaboration with the Los Angeles Sports & Entertainment Commission and Los Angeles Tourism & Convention Board, comprising the Los Angeles Super Bowl Bid Committee.
Qatar Airways has rung in the New Year with a new daily, non-stop service between Los Angeles International Airport and Hamad International Airport in Doha. The new route features the airline’s landmark Boeing 777-200 and represents Qatar Airways’ first passenger service to the West Coast of the United States.
There’s never been a better time to eat well in Los Angeles. LA faces the Pacific Rim and straddles the gateway to Latin America; and it has long been a destination due to its weather, topography and opportunity.
From iconic Beach Boys tunes that celebrate hot-rodding to freeway interchanges that are compared to artistic sculptures to institutions like the Petersen Automotive Museum, Los Angeles has long celebrated the car as a symbol of freedom, status, expression and style. But, LA also has an efficient and effective public transportation system that provides Angelenos and visitors alike with a great way to view the region from a different and more collective perspective.
LA’s trademark industries — entertainment, fashion, art, design and cuisine, among others — have been magnets for creative gay and lesbian trendsetters for more than a century. And by their sheer numbers and substantial influence, these pioneering men and women have left a permanent, positive and gay-friendly legacy on LA’s culture, political climate and sense of community.