Visit Jersey is launching its ‘Escape to Jersey’ winter campaign, designed to give UK city dwellers a taste of the pleasures of Jersey, during the winter time. The campaign is an extension of the successful Escape to Jersey summer campaign and highlights that, as a destination, Jersey is seasonally diverse and offers something for visitors at all times of the year.
Visit Jersey has launched an immersive and interactive new campaign called ‘Escape to Jersey’. First person video footage will be used to encapsulate the Jersey experience, allowing travellers to effectively ‘try before they fly’. These video shorts aim to evoke a physiological reaction from the viewer by appealing to the senses and give an honest taste of a potential break to Jersey without leaving the comfort of the sofa.
Jersey’s online sales statistics for May 2007 reveal impressive numbers - the highest since 2003. And figures for the first half of 2007 stack up equally well against 2006.