Jda Software News

TUI Marine signs with JDA software

TUI Marine signs with JDA software

TUI Marine has signed a deal with JDA software to drive price recommendations and assist with the maximisation of revenue year-round across its entire fleet. Under the terms of the deal, the water sports provider – an offshoot of TUI Travel - will implement JDA Demand and JDA Travel Price Optimiser to set pricing using a mix of its own historical data alongside real-time competitor pricing.