Outbound travel activity from the UK has been hardest hit in Europe in 2009, according to the latest trend report from ITB. The UK market fell 15%, followed by Russia at 12% lower. Austria was the only nation to report gains, up by 2%.
The number of tourists visiting European destinations in 2009 is expected to contract slightly at best, given the current economic environment, but things could get worse. However, Europeans earning in the Eurozone who retain their jobs in the economic slump will find non-Eurozone destinations more affordable. These initial findings and predictions are from the ITB World Travel Trends Report 2009. The report, produced by IPK International, suggests that new tourist arrivals records are likely to be broken in 2011-2012.