Hotel Marketing Strategy News

Fusing fashion with hospitality to create the perfect partnership

Fusing fashion with hospitality to create the perfect partnership

25th Nov 2010 Focus

Luxury hotel guests are not just looking for somewhere spectacular to stay, they are looking for an unrivalled experience. At London’s May Fair Hotel, partnerships with key fashion, film and art form the cornerstone of its strategy to give guests that extra something.

Holiday Inn rebrand lifts IHG

Holiday Inn rebrand lifts IHG

26th Oct 2010 Hotel News

InterContinental Hotels has reported that a sharp turnaround in its business travel division and the successful relaunch of its Holiday Inn brand have lifted its fortunes. The world’s largest hotel chain said that relaunched hotels vastly outperformed their unrefurbished peers following a $1bn rebranding campaign.

Antonio Banderas to be the New Face of IBEROSTAR

Antonio Banderas to be the New Face of IBEROSTAR

12th Apr 2010 Press Release Hotel News

IBEROSTAR Hotels & Resorts announced today that it has signed an agreement with world renowned actor, Antonio Banderas to be the new face of the brand for the next three years. The marketing campaign was launched during an international press conference at the brand’s Grand Hotel Paraíso in Riviera Maya, Mexico.

Ex-Hilton CFO La Forgia Launches Hotel Asset Management Group

Ex-Hilton CFO La Forgia Launches Hotel Asset Management Group

13th Jan 2010 Press Release Hotel News

A group of hotel and casino industry executives led by company founder and principal Robert M. La Forgia announce the launch of Apertor Hospitality LLC, an asset management and advisory firm serving the hospitality and gaming industries with a team of industry professionals based throughout the United States.

Accor To Split Into 2 Companies

Accor To Split Into 2 Companies

17th Dec 2009 Press Release Hotel News

A demerger would enable each division to step up its pace of growth, Accor says. Accor SA’s board of directors has recommended separating the group’s prepaid services and hotels businesses, pending shareholder approval.

CityCenter Selects PennyMac as Lending Resource and Introduces a Seller Financing Program

CityCenter Selects PennyMac as Lending Resource and Introduces a Seller Financing Program

11th Dec 2009 Press Release Hotel News

CityCenter Holdings, LLC today announced that it has selected Private National Mortgage Acceptance Company, LLC (“PennyMac”) to serve as a lending resource for buyers of condominiums and condo-hotel units at CityCenter. PennyMac will assist buyers in arranging financing for their residential purchases. CityCenter, a joint venture of MGM MIRAGE (NYSE: MGM) and Infinity World Development Corp, a subsidiary of Dubai World, also announced that it intends to provide a seller financing program to well-qualified buyers, which will also be administered by PennyMac.