Hospitality Sales & Marketing Association International News

Resort industry gets best practices study on internet marketing and distribution

Press Release | 23rd Oct 2005 in Travel Technology News

A new study has been launched to examine “Best Practices on Internet Marketing and Distribution for Resorts,”. The report was initiated by the Hospitality Sales & Marketing Association International’s (HSMAI) Resort Marketing Special Interest Group. → Read More

HSMAI & Smith Travel Research Produce Internet Marketing Metrics Survey

Press Release | 30th Apr 2004 in Travel Technology News

The Hospitality Sales & Marketing Association International (HSMAI) and Smith Travel Research launched the first-ever hotel Internet marketing metrics survey and presented the initial results showing that brand hotel sites account for 75% of Internet reservations.Ê The findings, compiled by Smith Travel Research, were revealed at the second HSMAI Hotel Internet Marketing Strategy Conference, in which ideas and solutions were discussed for “Protecting Your Brand Online.” → Read More

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