Hospitality Sales & Marketing Association International News

HSMAI & Smith Travel Research Produce Internet Marketing Metrics Survey

30th Apr 2004 Press Release Travel Technology News

The Hospitality Sales & Marketing Association International (HSMAI) and Smith Travel Research launched the first-ever hotel Internet marketing metrics survey and presented the initial results showing that brand hotel sites account for 75% of Internet reservations.Ê The findings, compiled by Smith Travel Research, were revealed at the second HSMAI Hotel Internet Marketing Strategy Conference, in which ideas and solutions were discussed for “Protecting Your Brand Online.”