Hospitality Sales & Marketing Association International News
Resort industry gets best practices study on internet marketing and distribution
A new study has been launched to examine “Best Practices on Internet Marketing and Distribution for Resorts,”. The report was initiated by the Hospitality Sales & Marketing Association International’s (HSMAI) Resort Marketing Special Interest Group.
HSMAI & Smith Travel Research Produce Internet Marketing Metrics Survey
The Hospitality Sales & Marketing Association International (HSMAI) and Smith Travel Research launched the first-ever hotel Internet marketing metrics survey and presented the initial results showing that brand hotel sites account for 75% of Internet reservations.Ê The findings, compiled by Smith Travel Research, were revealed at the second HSMAI Hotel Internet Marketing Strategy Conference, in which ideas and solutions were discussed for “Protecting Your Brand Online.”