A new range of luxury breaks designed to appeal to holiday park customers looking for that little bit extra has been unveiled as the latest specialist innovation from domestic holiday brand Hoseasons. Due to launch at the start of next year, Bouja will offer families, friends and couples the very best in affordable luxury getaways at six stunning countryside and coastal locations across Devon, Wales and Hampshire.
Hoseasons has signed a major partnership with VisitScotland to enable its portfolio of more than 2,000 Scottish properties to pass the highest accreditation standards. Scottish Country Cottages, Welcome Cottages and cottages4you are three of The Hoseasons Group’s leading brands which will have their Scottish properties assessed by VisitScotland’s Quality Assurance Scheme.
Hoseasons Group saw holiday sales increase fractionally over 2011 when compared to the previous year the organisation revealed earlier. Hoseasons – which operates Cottages4you, English Country Cottages and its own brand properties – sold 1.5 per cent more holidays than in 2010, buoyed by TV advertising.
In response to the fact that the managing director of Hoseasons has hit back at a recent sunshine.co.uk survey – which found that more than half of people think UK breaks are not ‘proper holidays’ – claiming that the staycation is in fact alive and well, Chris Brown of sunshine.co.uk commented;
The Hoseasons Group has announced it is to roll out a customized version of the market-leading [email protected] reservations system across its entire business, giving trade partners, online customers and its call centre faster search and booking processes, the maximum choice of accommodation, and a range of additional services.
The Hoseasons holiday brand is to be purchased by Wyndham Worldwide in a £51 million deal; joining English Country Cottages, cottages4you and Welcome Cottages, in the US conglomerate’s portfolio.
Cash-strapped Britons remaining in the UK for their holidays has helped Hoseasons boost its annual pre-tax profits by almost £1m.The operator, which specialises in lodges, cottages and boating programmes in the UK, saw profits rise to £3.13m in the year ending 31 October 2008 from £2.15m year-on-year. Sales were up from £13.7 million to £15.6 million.