China’s stunning city of Hangzhou has already welcomed 1.3 million visitors between the months of January and May this year and expects to see many more travellers enter the city before the end of 2016 as a result of hosting the G20 Summit this September. According to the China National Tourism Administration, approximately 625,000 UK tourists visit China annually and, with this autumn’s high-profile event further raising awareness of the city, Hangzhou Tourism Commission is expecting this figure to grow significantly from October onwards.
Hangzhou Tourism has appointed travel PR and destination specialists McCluskey International as its European PR and representation office with a brief to implement the Chinese destination’s travel trade and public relation’s strategy in the UK, France and Germany throughout 2016. McCluskey International has been briefed to start work on the account with immediate effect, with a key focus on raising the destination’s profile across all markets and in particular building relationships with key stakeholders within the travel trade.
The Chinese city of Hangzhou has appointed a unique new recruit who will follow in the footsteps of Marco Polo and become the city’s foreign tourism ambassador for a year.
Travelport, a travel commerce marketplace providing distribution, technology, payment and other solutions for the $7 trillion global travel and tourism industry, and Hangzhou Tourism Commission have today announced a new destination marketing cooperation which will see Travelport assisting and cooperating with the Hangzhou Tourism Commission to increase destination awareness and promote tourism to Hangzhou.