Google News
Google Play sponsors 4,000 Boingo Wireless hotspots
Boingo Wireless has confirmed millions of people will have access to free wi-fi at more than 4,000 hotspots thanks to Google Play. The Wi-Fi hotspots are part of Boingo’s Cloud Nine Media platform, a global advertising network that enables brand advertisers to reach a captive audience through wi-fi sponsorships.
Open Hospitality offers Google Hotel Price Ads
Open Hospitality, a division of Pegasus Solutions, is now offering Google Hotel Price Ads (HPA) to hotels following a successful pilot with more than 50 hotels. Hotel clients using Open Hospitality reservation and booking services can opt to drive traffic from search results in Google Search, Google Maps, Google Places and the Google Hotel Finder directly to the brand website to increase more profitable direct bookings.
Google buys Froomer’s to boost travel position
Google continued to push into the travel sector earlier, with the acquisition of the Frommer’s brand of guidebooks. The move is expected to allow the online search giant to boost its offering of original content offerings.
Gmail in Google search results: Marketers will have a data gap to plug
Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. The search giant also said it is extending Google Knowledge Graph to every English speaking country.
Google to headline at GTMC Overseas Conference
Search engine giant Google’s Scott Field is to be one of the keynote speakers at this year’s GTMC Overseas Conference being held in Doha (11 -13 May 2012). Field, Google’s Head of Online Travel is set to address the 130 strong audience of CEO’s, managing directors and senior managers and will be highlighting the technology company’s plans for the business travel arena.
Cape Air debuts new airline reservation system from ITA software by Google
Cape Air, one of the nation’s largest independent regional airlines, announced today it has launched ITA Software’s new airline platform. Cape Air teamed up with ITA Software, the organization named by Fast Company magazine as one of the “Ten Most Innovative Companies in Transportation” to be the first airline to implement a new reservations platform that will streamline bookings and greatly enhance the end-to-end passenger experience.
Network Rail has teamed up with Google
Network Rail has teamed up with Google to add some of its biggest stations to the online 360 degree Google Street View application, helping people to better find their way around some of the Britain’s busiest transport hubs.
Google, Amazon and M&S rated best brands by consumers
The latest annual YouGov BrandIndex league table reveals that Google, Amazon and Marks & Spencer remained the most highly-rated brands by UK consumers in 2011 for the second year running.
Google increases marketshare of UK searches
Figures from Experian-operated Hitwise revealed increased market share for Google, Yahoo! and Ask in November, while in social media MySpace dropped out of the top ten social networks and was replaced by Stumble Upon. Google Sites maintained their dominance of the search market in November with a slight increase of 0.05 per cent market share of total UK Internet searches.
Google Analytics Premium helps VisitScotland measure success
VisitScotland has become the first UK brand to sign up for the newly launched Google Analytics Premium service, an enhanced version of its highly successful Google Analytics technology. The deal was brokered by I Spy Marketing, one of the first wave of UK-based resellers to be authorised by Google to offer the service.
Google seeks to boost travel presence with Flight Search
Internet search giant Google has unveiled its latest foray into online travel, with the launch of the new Flight Search product. The move follows the controversial $700 million buy-out of ITA software earlier this year.
Google to purchase Motorola Mobility for $12.5 billion
Google and Motorola Mobility have announced that they have entered into a definitive agreement under which Google will acquire Motorola Mobility for $40.00 per share in cash - or a total of about $12.5 billion.