Hamad International Airport has seen the launch of Google’s 360-degree street view imagery of Qatar’s state-of-the-art airport as part of its digital strategy. Street View Special Collects is a feature of Google Maps that lets users explore places around the world such as landmarks, natural wonders, and culturally and historically significant sites.
With summer fast approaching and many people beginning to research their trips, TripAdvisor has teamed up with music-streaming service Google Play Music to provide travellers with two months of free access to curated playlists tailored specifically for popular travel destinations across the globe. The new feature aims to transport travellers to their destination of choice via locally-themed playlists.
Ryanair has welcomed changes made to the eDreams display on the Google search page, less than 36 hours after the low-cost carrier initiated legal proceedings against both companies to stop consumers being deceived. The eDreams paid advertising has been amended to now read ‘Ryanair Flight on eDreams’, instead of ‘Ryanair: Cheap Flights’.
Holiday company Club Med has launched partnered with Google Street View to bring prospective holiday makers up close and personal in the Maldives. With an ever expanding reach, Google Street View has helped people explore searing deserts, the deep cold of Antarctica as well as the depths of the Grand Canyon.
Google has launched the Consumer Barometer 2015, the most comprehensive free tool for planners looking to understand and compare how people use the internet around the world. Entering its fifth year, it is the best tool of its kind in terms of size, scale, and the depth of questions covered, enabling users to compare digital, mobile, video and shopping habits across 56 countries, including tech-savvy Britain.
Singapore Airlines has launched an all-new mobile app for both Apple and Android smartphones, as well as for the Apple Watch. Introducing a redesigned user interface with new features, the app aims to provide a functional and seamless user experience. Features include a contextual homepage that displays the most relevant information about upcoming trips.
Travellers can now take a close look around SAS’s new long-haul cabin using Google Street View. SAS is the first airline in Europe to offer a virtual tour on board a long-haul aircraft, letting users experience what it is like to travel in SAS’s upgraded cabin. The new cabin interior that was launched in February.
Google search is turning into a personal assistant more than a search engine. The days of the Holy Grail metric of page 1 searchresults based on SEO and keyword dominance are all but gone. The sooner companies realize this and turn from being marketers to publishers of online content, the quicker their profits will follow.
Simon Fiquet, head of global travel accounts, APAC, Google, speaks to Breaking Travel News at the World Travel & Tourism Council Asia Summit in Seoul, South Korea.