Rio 2016 spurred the arrival of 541,000 international tourists in Brazil from July 1st to August 15th, an increase of 157,000 people in relation to the same period of the previous year. The visa waiver for visitors from the USA, Canada, Japan and Australia benefitted 74.7 per cent of foreigners who came to Brazil for the Games.
As Rio de Janeiro approaches the end of a broadly successful Olympic Games, Breaking Travel News here sits down with the president of Embratur, Vinicius Lummertz, to discuss how the national tourist board expects the event to impact on travel to the country. On the agenda are the costs of hosting such an event, the benefits, and how the organisation hopes to balance the two.
Embratur - the Brazilian Tourism Board - has said that there is no discussion of the possibility to postpone or cancel the 2016 Rio Olympic Games following the spread of the Zika virus. Embratur and other Brazilian government agencies are guided by the recommendations of the World Health Organization, which has argued that delaying the games does not alter the spread of the virus.
Data released by the Central Bank indicates that between January and August of this year, international tourists visiting Brazil spent 8.8 per cent more than during the same period last year. In total spending reached £3,029 billion in 2014 compared to £2,785 billion in 2013.
The number of international flights to Brazil during the 2014 FIFA World Cup increased by 14 per cent in comparison with the previous year. Statistics released by the Brazilian Ministry of Tourism show that numbers rose from 2,368 to 2,698 in June and July, with flights from the United Kingdom adding up to 40,408 seats.
Political demonstrations in the build up to the FIFA 2014 World Cup cast a long shadow over the event, threatening its success. But when the football started the headlines were nothing but positive, with Brazilian tourism one of the big winners. Here Breaking Travel News sits down with Embratur president Vicente Neto to discuss how the country turned around the event and what the future holds as Brazil builds toward the Olympic Games in Rio de Janeiro in 2016.
Coloured dots painted the skies above Rio Claro, São Paulo, last week as the city hosted the 21st World Hot Air Balloon Championship, which was being held in Latin America for the first time, with the support of Embratur. Rio Claro has hosted various important hot air balloon championships in recent years, such as the stage of the Brazil Cup, two editions of the Brazilian Championship, the first South American Championship and the Ibero-American Championship.
The 2014 FIFA World Cup Brazil is generating around one million jobs in the country. The number of jobs created by the World Cup is equivalent to over 15 per cent of the 4.8 million formal jobs registered during the first term of president Dilma Rousseff.
Vicente Neto has been announced as the new president of Embratur (Brazilian Tourism Institute) in place of Flávio Dino, who left the post to run for the government of Maranhão in the upcoming October elections. Neto was previously working as a special advisor to Flavio Dino.
Brazil has launched its new international publicity campaign, produced by the ministry of tourism through the Brazilian Tourism Board (Embratur). With less than 40 days until the opening of the 2014 FIFA World Cup, a mega event for which Brazil is the host country, the country is inviting tourists to enjoy its many cultural and natural destinations, as well as its passion for dance and football.
Brazil celebrated the entry of six million foreign tourists during 2013 when, Nadia Panis, an Argentine tourist that broke the record, arrived on Thursday December 5th at Antônio Carlos Jobim (Galeão) International Airport in Rio de Janeiro and was greeted with festivities hosted by the president of Embratur, Flávio Dino. Having achieved this historic milestone, Embratur is now working towards reaching a new goal for the number of foreign tourists visiting Brazil next year.
This month Embratur will open seven Brazilian Tourism Offices across Europe, located in UK, Germany, Holland, France, Spain, Italy and Portugal. The main objective of these offices will be to diversify the destinations and products that a typical tourist to Brazil might explore.