Address Hotels + Resorts has unveiled its new city lifestyle resort, Address Boulevard. Chris Newman, chief operating officer of Emaar Hospitality Group, said: “Address Boulevard is another statement of our ambition to set new industry standards.”
April 2017 will see the highly anticipated opening of The Address Boulevard Dubai, a luxurious city lifestyle resort in the heart of prestigious Downtown Dubai. The exclusive, new-build urban resort will occupy the second-tallest building in Downtown Dubai and comprise 196 guestrooms, 533 serviced apartments and luxurious leisure facilities including a spa, cascading swimming pool and the sky-high Roof Top restaurant.
Dubai, a city known for its world-class hospitality industry and landmark hotels, is training its focus on mid-market hotels in a bid to attract a larger percentage of the millennial and family travel business. With Dubai’s transformation from a luxury and business-centric city to a more mature destination attracting a diversified tourist profile, the move to increase the city’s mid-scale room stock aligns with the requirements of the millennial and family travel segments from emergent markets such as China, Africa, Brazil and India.
Chris Newman, corporate director of operations, Emaar Hospitality Group talks to Breaking Travel News at Arabian Travel Market about the three brands in the portfolio, Address Hotels & Resorts, Vida Hotels, and the newly launched Rove Hotels.
ATM 2016: Jaidev Menezes, corporate director, business development, Emaar Hospitality Group, talks to Breaking Travel News about new launches from the Rove brand in the Middle East.
Emaar Hospitality Group, the hospitality subsidiary of global property developer Emaar Properties, is showcasing its luxury lifestyle brand The Address Hotels + Resorts, its boutique hotel brand Vida Hotels and Resorts while also preparing for the upcoming launch of its new mid-market brand Rove Hotels and what promises to be a new iconic building, Dubai Opera.
Developed by Emaar Hospitality Group, the hospitality and leisure subsidiary of global developer Emaar Properties, has launched Rove Hotels. Meaning ‘to traverse’, Rove infuses 21st century innovation with sophistication and historical enrichment to deliver an unparalleled experience. Drawing inspiration from both Dubai’s heritage and its remarkable leaps of achievement, the properties serve as tech-savvy, social and cultural hubs for international explorers.
Philippe Zuber, chief operating officer, Emaar Hospitality Group, speaks to Breaking Travel News at Arabian Travel Market 2014.
Led by Dubai’s robust economic growth and surging investor confidence, Emaar Properties has recorded a full-year 2013 net profit of US$699 million. This is 21 per cent higher than the 2012 net profit of US$577 million.
Amit Arora, chief sales & marketing officer, Emaar Hospitality, speaks to Breaking Travel News at the World Travel Awards Middle East Gala Ceremony at Le Royal Meridien Beach Resort & Spa.
The new generation of business executives, entrepreneurs and leisure travellers now have a hotel brand tailored just for them with Vida Hotels & Resorts by Emaar Hospitality Group, the hospitality and leisure subsidiary of Emaar Properties. Vida, meaning ‘life’ in Spanish, embraces warmth, simplicity and youthful vitality, creating a stimulating environment.