Emaar News

Breaking Travel News investigates: Dubai aims for mid-market appeal as Expo 2020 approaches

Breaking Travel News investigates: Dubai aims for mid-market appeal as Expo 2020 approaches

27th Jun 2016 Focus

Dubai, a city known for its world-class hospitality industry and landmark hotels, is training its focus on mid-market hotels in a bid to attract a larger percentage of the millennial and family travel business. With Dubai’s transformation from a luxury and business-centric city to a more mature destination attracting a diversified tourist profile, the move to increase the city’s mid-scale room stock aligns with the requirements of the millennial and family travel segments from emergent markets such as China, Africa, Brazil and India.

Emaar Hospitality Group showcases lifestyle brands

Emaar Hospitality Group showcases lifestyle brands

Emaar Hospitality Group, the hospitality subsidiary of global property developer Emaar Properties, is showcasing its luxury lifestyle brand The Address Hotels + Resorts, its boutique hotel brand Vida Hotels and Resorts while also preparing for the upcoming launch of its new mid-market brand Rove Hotels and what promises to be a new iconic building, Dubai Opera.

Emaar Group unveils mid-market hotel brand Rove in Dubai

Emaar Group unveils mid-market hotel brand Rove in Dubai

19th Jan 2015 Hotel News

Developed by Emaar Hospitality Group, the hospitality and leisure subsidiary of global developer Emaar Properties, has launched Rove Hotels. Meaning ‘to traverse’, Rove infuses 21st century innovation with sophistication and historical enrichment to deliver an unparalleled experience. Drawing inspiration from both Dubai’s heritage and its remarkable leaps of achievement, the properties serve as tech-savvy, social and cultural hubs for international explorers.

New luxury brand from Emaar Hospitality

New luxury brand from Emaar Hospitality

10th May 2013 Hotel News

The new generation of business executives, entrepreneurs and leisure travellers now have a hotel brand tailored just for them with Vida Hotels & Resorts by Emaar Hospitality Group, the hospitality and leisure subsidiary of Emaar Properties. Vida, meaning ‘life’ in Spanish, embraces warmth, simplicity and youthful vitality, creating a stimulating environment.

Africa Hotel Investment Forum 2012: Emaar brings Address brand to Kenya

Africa Hotel Investment Forum 2012: Emaar brings Address brand to Kenya

Emaar Hospitality Group has further strengthened its global footprint, particularly in the fast-growing markets of Africa, with a new management contract to operate a uniquely designed resort near the world-famous Masai Mara in Kenya. To be operated under the flagship five star premium hotel brand of Emaar, The Address Hotels + Resorts, the new resort in Kenya marks the second hotel management contract for the company in Africa.