On June 4, 2012, at the Ecole hôtelière de Lausanne, Le Chalet-à-Gobet located at 1000 Lausanne 25, Switzerland, 170 final year students from the Ecole hôtelière de Lausanne (EHL) are being challenged to build strong strategic plans for 10 Silk Road countries through the EHL/UNWTO (UN World Tourism Organization)Silk Road Strategy Challenge.