Disney’s Magic Castle is one of the most memorable images for almost anyone’s childhood, and it is in Walt Disney World’s Magic Kingdom that is it brought to life on a grand scale. Placed at the centre of the Magic Kingdom the Cinderella Castle, the lands of the theme park span out from its base.
Walt Disney has broken ground on its Shanghai Disneyland theme park, an eight square mile resort that will cost £2.7 billion and take five years to build. The development, which has been a decade in the planning, is a joint venture with Shanghai government, and comes as part of a broader Disney strategy to develop expand its business in China and target the country’s 330 million children.
I’m working on an idea I’ve had for a long time with the working title “Disneyworld as the perfect DMO”.