Citymax News

Breaking Travel News investigates: Dubai aims for mid-market appeal as Expo 2020 approaches

Breaking Travel News investigates: Dubai aims for mid-market appeal as Expo 2020 approaches

27th Jun 2016 Focus

Dubai, a city known for its world-class hospitality industry and landmark hotels, is training its focus on mid-market hotels in a bid to attract a larger percentage of the millennial and family travel business. With Dubai’s transformation from a luxury and business-centric city to a more mature destination attracting a diversified tourist profile, the move to increase the city’s mid-scale room stock aligns with the requirements of the millennial and family travel segments from emergent markets such as China, Africa, Brazil and India.

Citymax Hotels unveils dynamic new visual identity

Citymax Hotels unveils dynamic new visual identity

6th Apr 2016 Hotel News

Citymax Hotels, the hospitality division of the Landmark Group, has reveal the launch of its refreshed visual identity, together with a preview into its re-designed rooms. This exciting process has been inspired by and created to meet the needs of the modern informed traveller. Bold, vibrant and full of life, the re-brand is a response to the changing audience profile Citymax has attracted over the last five years.

Russel Sharpe, chief operating officer, Citymax Hotels Landmark Group

Russel Sharpe, chief operating officer, Citymax Hotels Landmark Group

8th Jun 2015 Videos

Russel Sharpe, chief operating officer, Citymax Hotels Landmark Group provides an insightful view to the current ‘state of health’ of the hospitality sector in Dubai, including the mid-market ‘‘feeding frenzy”.  He also provides an overview of their developments leading up to Expo 2020, along with his views on the shortage of investors.

Citymax Hotels brings Manchise contracts to Middle East

Citymax Hotels brings Manchise contracts to Middle East

18th Feb 2014 Hotel News

Manchise Contracts have been adopted by Citymax Hotels as a new management concept for hotel owner/developers in the Middle East, offering flexible solutions as an alternative to traditional long term management agreements. Citymax Hotels chief operating officer Russel Sharpe explained: “As owner-operators ourselves, we understand both sides of the management agreement equation, and have developed a new Management Franchising model to appeal to owners and developers of hotel projects in the region who do not necessarily wish to tie themselves to a management company for the next decade or longer, and who wish to have some involvement with the running of the hotel.”