Breaking Travel News chats with Russel Sharpe, chief operating, Citymax Hotels, about the growth of the mid-market sector in the Middle East and the importance of winning at the World Travel Awards.
Citymax Hotels, the hospitality division of the Landmark Group, has recognised with a World Travel Award for Middle East’s Leading Budget Hotel Brand for the third time running. Russel Sharpe, chief operating officer, Citymax Hotels stated: “We are delighted that Citymax Hotels have once again been recognised within the Middle East.”
Dubai, a city known for its world-class hospitality industry and landmark hotels, is training its focus on mid-market hotels in a bid to attract a larger percentage of the millennial and family travel business. With Dubai’s transformation from a luxury and business-centric city to a more mature destination attracting a diversified tourist profile, the move to increase the city’s mid-scale room stock aligns with the requirements of the millennial and family travel segments from emergent markets such as China, Africa, Brazil and India.
ATM 2016: Russell Sharp, chief operating officer, Citymax Hotels talks about the re-branding of the company, the growth of the mid-sector tourism market in Dubai, and the future prospects of the company.
Citymax Hotels, the hospitality division of the Landmark Group, has reveal the launch of its refreshed visual identity, together with a preview into its re-designed rooms. This exciting process has been inspired by and created to meet the needs of the modern informed traveller. Bold, vibrant and full of life, the re-brand is a response to the changing audience profile Citymax has attracted over the last five years.
Russel Sharpe, chief operating officer, Citymax Hotels Landmark Group provides an insightful view to the current ‘state of health’ of the hospitality sector in Dubai, including the mid-market ‘‘feeding frenzy”. He also provides an overview of their developments leading up to Expo 2020, along with his views on the shortage of investors.
Russel Sharpe, Chief Operating Officer, CityMax Hotels talks to Breaking Travel News at ITB 2015.
Citymax Hotels broke the mould when it moved into the historically underserved midscale market in the United Arab Emirates. Now, with a boom in the sector validating the business model, and a World Travel Award in hand, chief operating officer Russel Sharpe sits down with Breaking Travel News to discuss what comes next for the aspirational brand.
Praveen Bhatnagar, chief executive, Citymax Hotels, speaks to Breaking Travel News at Arabian Travel Market 2014.
Russel Sharpe, COO - CityMax Hotels
Manchise Contracts have been adopted by Citymax Hotels as a new management concept for hotel owner/developers in the Middle East, offering flexible solutions as an alternative to traditional long term management agreements. Citymax Hotels chief operating officer Russel Sharpe explained: “As owner-operators ourselves, we understand both sides of the management agreement equation, and have developed a new Management Franchising model to appeal to owners and developers of hotel projects in the region who do not necessarily wish to tie themselves to a management company for the next decade or longer, and who wish to have some involvement with the running of the hotel.”