The Cancun Convention & Visitors Bureau has announced the appointment of Lizzie Cole Guerrero as the agency’s new director and chief executive. With over 14 years of experience, Cole specialises in the development of strategies involving tourism promotion and marketing. In her new role, she will be responsible for directing promotional strategies, market development and air connectivity to continue positioning Cancun as the number one destination in the country.
The Cancun Convention & Visitors Bureau and Smart Group have joined forces to promote the destination with the new Smart Map Cancun mobile app. The application, which offers an interactive travel guide, was designed to make a visit to Cancun easier and stress-free.
The Cancun Convention & Visitors Bureau has announced the appointment of Rocío González Jonguitud to the position of meetings industry director. She has been working at the tourist board for six years and brings with her a wealth of conferences and exhibitions experience.
The Cancun Convention & Visitors Bureau has revealed the destination welcomed more than five million visitors in 2015, breaking the previous record of 4.8 million set the year before. According to the Cancun and Puerto Morelos Hotel Association, the city’s average hotel occupancy rate reached an all-time high of 82 per cent. This information represents a one per cent increase when compared to the same period in 2014, even after the addition of 700 new rooms to the destination.
The Cancun Convention & Visitors Bureau has announced Cancun hotels recorded occupancy rates of 93 per cent in the first half of 2015; this represents a year on year increase of 2.5 per cent. The figures are published as Mexico’s favourite holiday destination looks on course to enjoy a record year for tourist numbers. Cancun is now one of the best performing destinations in the world for hotel occupancy levels.
The Cancun Convention & Visitors Bureau has completed the renovation of the Cancun Centre. Located in the heart of Cancun’s Hotel Zone, the centre began its operations in 2004 and has since positioned itself as the number one facility in the region for conferences, conventions and exhibitions of national and international stature.
The Cancun Convention & Visitors Bureau has announced global visitor numbers to Cancun increased by 7.5 per cent in 2014. There were a total of 4,013,002 tourist arrivals at Cancun International Airport last year compared with 3,728,247 in 2013. Every month in 2014 saw a year on year increase in arrival numbers with April and November enjoying the most dramatic surge in global visitors.
Sr. Jesus Almaguer Salazar, general director, CVB Cancun, speaks to Breaking Travel News at World Travel Market 2013 at Excel, London.
Cancun is a place like no other: white sandy beaches, clear turquoise water, expansive resorts, boutique hotels, fine dining, and festive entertainment. With such a great destination, the Cancun Convention and Visitors Bureau was in need of a great marketing tool to pair with such a mecca of travel and tourism. Cancun found this tool in .travel.