The Honourable Christian Paradis, Minister of Industry and Minister responsible for the Canadian Tourism Commission (CTC), announced last February 22nd the appointment of Mr. Robert Mercure to the Canadian Tourism Commision (CTC) Board of Directors.
The Canadian Tourism Commission (CTC) and DDB Canada (the CTC’s agency of record) today unveiled an innovative approach to online advertising: the result of a collaboration with Google Maps and Street View that virtually transports travelers onto real Canadian city streets with the simple click of a mouse.
Innovation is the name of the game in social media, especially so in the tourism industry, where the competition for visitors gets more intense every year. The Canadian tourism industry is leading from the front alongside ourselves at the Canadian Tourism Commission (CTC).
Check out this clever email campaign from the Canadian Tourism Commission.