Breaking Travel News talks to Tom Garzilli, chief marketing officer, Brand USA at World Travel Market 2016. On the agenda are visitor figures from 2016, plans for 2017 and the growing importance of tourism to the United States.
British Airways has launched a new multi-platform marketing campaign, including a new TV ad, to promote its World Sale which runs until September 21st. The airline is launching a brand new tactical TV campaign, with a ten-second animated advert designed by BBH and based on creative by British illustrator James Joyce.
Brand USA – the United States’ destination-marketing organisation – generated more than two million incremental visitors to the US from around the globe over the past two years, according to a recent study by Oxford Economics. Those visitors accounted for $6.5 billion in incremental spending, which injected nearly $15 billion into the US economy.
Brand USA has announced it is introducing VisitTheUSA.com as its new global consumer website address to reach international travellers. Brand USA’s current consumer website address, DiscoverAmerica.com, will continue to be live in the market place. The new URL is being introduced over the course of Brand USA’s 2016 fiscal year in all markets where the organisation currently promotes travel to the United States, with the exception of China, Hong Kong, India, Japan, and Taiwan.
United States ambassador to the UK, Matthew Barzun, and United States customs and border protection commissioner Gil Kerlikowski have announced the expansion of Global Entry to UK citizens at the World Travel Market in London. Global Entry, a CBP Trusted Traveller Program, allows for expedited clearance of pre-approved, low-risk travellers. UK citizens can register for Global Entry beginning December 3rd.
Thomas Cook Media & Partnerships are proud to announce that Brand USA, the destination marketing organisation for the United States of America has extended their partnership with Thomas Cook for a third time with another significant multi-million dollar investment. The campaign will run in eight key source markets - UK, Germany, Netherlands, Belgium, France, Switzerland, Austria and Sweden - from now until February 2016.
Brand USA – the destination-marketing organization for the United States – is partnering with the International Association of Golf Tour Operators to raise the profile of American golf-related tourism among global travellers. IAGTO, headquartered in London, is an advocate for nearly 600 golf tour operators in 61 countries. It also works with a network of close to 2,400 association members in 99 countries that are tied to golf tourism in order to develop optimal golfing experiences at golf destinations around the world.
Brand USA has launched a new site – the United States of Great Outdoors – that highlights outdoor travel destinations and experiences across the country. Content on the new site includes an array of travel stories, photography and videos that focus on adventure, nature, family travel and other themes, along with stories organised by both interest and destination.
Brand USA, the destination marketing organisation for the United States, released the USA Luxury Specialist badge this week on the USA Discovery Program – the online training programme for agents in the UK and Ireland. The USA Luxury Specialist badge provides members with content on deluxe accommodations, plush spas, opulent dining options, and other luxurious experiences available across the United States.
Brand USA, the destination marketing organisation for the United States, has announced that it has extended its marketing partnership agreement with Thomas Cook to promote the USA as the world’s leading destination for European visitors. The partnership is the largest marketing partnership Brand USA currently has with a travel retailer in Europe.