Starwood Hotels has inked the sale of Bliss Spa to Steiner Leisure in a sale worth $100 million.
After sloughing, scrubbing and smoothing skin in the U.S. and U.K., Bliss spa is going global, stretching its beauty footprint in new W Hotels from Hong Kong to Doha, Barcelona to Dubai, and beyond. In addition to recent domestic openings in Atlanta, Scottsdale, and Hoboken, New Jersey, Bliss debuted in Asia last year with the opening of Bliss spa at W Hong Kong, and quickly massaged its way to the top by winning Time Out Hong Kong’s “Best Spa” award. The fun, attitude-free spa brand also entered the Middle East with a new Bliss spa in the recently opened W Doha in Qatar. Launching an ambitious global growth plan, Bliss spa, which currently has 13 locations worldwide, will have 25 spa properties by 2011. Bliss will open new spa locations within upcoming W Hotels debuting around the globe, including W Barcelona, W South Beach, and W Fort Lauderdale this year and W Dubai in 2011.