Best Western News
Best Western launches new Facebook “Virtual Accelerator” app
Best Western to award its Facebook fans 10 million Best Western Rewards® points as part of its “Fastest Way to a Free Night” social media initiative.
Best Western unveils brand enhancements
Independent hotel group Best Western has announced plans to restructure its brand in the UK in a bid to offer customers more choice. Richard Lewis, the group’s newly appointed CEO, told a press conference in London today about the new brand strategy.
Best Western opens first Hotel in Russia
The BEST WESTERN Vega Hotel & Convention Centre in Moscow becomes the largest Best Western Hotel in the world.
First Best Western Premier Hotel opens in Kansas
Best Western Premier KC Speedway Inn & Suites has Prime Location Near Kansas Speedway, LIVESTRONG Sporting Park and Legends Mall.
First Best Western Premier Hotel opens in British Columbia
The World’s Biggest Hotel Family Offers Travelers 13 BEST WESTERN PREMIER Hotels Across North America.
Best Western is back in Hong Kong
Best Western is back in Hong Kong .
Best Western Australasia expands to Fiji
Best Western has revealed that Fiji has joined Australia and New Zealand under the Best Western Australasia banner.
First Best Western Hotel opens in Iceland
Best Western International continues to expand its global footprint with the brand’s first hotel in Iceland, the Best Western Hotel Reykjavik. The Best WesternHotel Reykjavik will be directly affiliated with Best Western’s regional office in Denmark.
Best Western, Virgin Atlantic ink deal
Best Western has launched a global partnership deal with Virgin Atlantic led by the hotel group’s British office, based in York, which will see companies and their customers gain mutual benefits.
Best Western debuts in independent films
Best Western International, the World’s Biggest Hotel FamilySM, unveiled this week the brand’s first series of Independent Films – three-minute documentaries that tell the inspiring stories of five Best Western hotel owners.
Best Western Premier debuts in Canada
The first Canadian BEST WESTERN PREMIER hotel, which offers guests upscale amenities and a refined experience, opened earlier this month in Calgary. The iconic hotel chain has opened seven BEST WESTERN PREMIER hotels in North America since launching its three-descriptor strategy in early 2011.
Best Western welcomes six new hotels into the group
The new hotels are located across Great Britain from the rolling hills of Lancashire to Bonnie Scotland and down to the Big Smoke, the white Cliffs of Dover and with each offering its very own individuality to the group.