Media Agency Group & Bermuda Tourism have launch ground-breaking multimedia campaign featuring vehicle recognition technology. Media Agency Group’s latest innovation has seen Bermuda Tourism propelled into the spotlight once again with a new multimedia campaign utilising the latest digital advancements in mobile and out of home.
Morgan’s Point has unveiled Caroline Bay, Bermuda; the newest luxury destination resort in the destination. The residential and yachting community will redefine luxury travel in Bermuda, and is just a mere 90 minutes from New York City and the north-eastern United States.
Expedia group’s Media Solutions team has teamed up with Bermuda Tourism to highlight the destination in a new ‘choose your own travel adventure’ video campaign. The video, created with filming and production agency Archer’s Mark and co-producers Big DB, was filmed using specially-designed wearable cameras to deliver a truly personal perspective. The Bermuda Tourism interactive video kicked off mid-August and will run through the end of December.
The Bermuda Tourism Authority has become an Official Partner of the 35th America’s Cup. This will significantly boost the island’s tourism effort over the two years of America’s Cup racing around the world during the “Race to Bermuda,” where the final weeks of America’s Cup competition will be held in May/June of 2017.Sailing is foundational to Bermuda’s heritage and hospitality is core to its people.
The Bermuda Tourism Authority has announced Victoria Isley has been appointed to the position of chief sales and marketing officer with the organisation. Isley, a 20-year veteran of the tourism and hospitality industry will oversee all of the Bermuda Tourism Authority’s sales and marketing efforts in North America based out of its New York office.
Bermuda Tourism Authority has announced the appointment of Bill Hanbury as chief executive, reporting to the board of directors. An industry veteran with over 25 years of senior management experience, Hanbury will be responsible for leading the newly created Bermuda Tourism Authority.
Bermuda Department of Tourism is launching a twelve month multi format outdoor advertising campaign with specialist agency Out of Home International, appointed by the department’s UK based consumer and trade PR agency, Publicasity. The campaign is to promote Britain’s love affair with Bermuda and encourage further visits to the Island.
Business Bermuda will host its annual Bermuda Financial Services Conference on Thursday 7 April 2011 at the Mandarin Oriental, Hyde Park, London, England.
BTN talks to Annabelle Marshall, Director Sales UK & Ireland, Bermuda at ITB Berlin 2011