On April 15 the Atlantic City Alliance (ACA) relaunches it’s $20 million tourism campaign to spur spring/summer travel to the seaside resort destination. Just one year ago this month, the ACA introduced a new campaign for AC – “Do Anything. Do Everything. Do AC.” – to broaden the image of the destination beyond just gaming and to attract more leisure tourism.
Hurricane Sandy interrupted a planned $6 million fall tourism marketing campaign to promote travel to Atlantic City, New Jersey. Beginning Tuesday, November 20, 2012, the Atlantic City Alliance is re-launching - in full force - the tourism recovery campaign to draw visitors immediately to the Jersey Shore resort town.