The Ascott is unveiling its newest brand, Lyf (pronounced ‘life’), designed for and managed by millennials who wish to experience destinations as locals do. Going beyond traditional hospitality concepts, Lyf signifies a new way of living and collaborating as a community, connecting guests with fellow travellers and change-makers.
It took just over 30 years for Ascott Limited to grow from a single serviced residence property in Singapore to become the largest international serviced residence owner-operator with an enviable global portfolio featuring more than 300 serviced residences in over 100 cities across the Americas, Asia Pacific, Europe and the Middle East. Here Breaking Travel News editor Chris O’Toole sits down with The Ascott Limited regional general manager, UK, Germany, and Georgia, Rebecca Hollants Van Loocke to discuss the brand’s development in Europe and the growing understanding of the benefits of long-stay serviced apartments among travellers.
The Ascott has opened Metropole Bangkok, Asia’s first unique luxury serviced residence under The Crest Collection. Each property in The Crest Collection has a distinctive character which epitomises European elegance and grandeur. Located in Thonglor, Bangkok’s most sought-after residential district, Metropole brings a touch of European charm to the heart of Bangkok.
The Ascott has secured a contract with Sandhya Hotels to manage three new serviced residences in India, the world’s third largest economy. Two properties are in the major technology cities of Hyderabad and Bangalore and a third serviced residence is in Sri City, less than an hour’s drive from Chennai.
Vincent Miccolis, country general manager, The Ascott Limited, talks to Breaking Travel News about the growth of the serviced residence sector in the Middle East and around the world.
Avis Car Rental has announced the signing of a multi-year partnership agreement with the world’s largest international serviced residence owner-operator, Ascott. Under the new agreement, business and leisure travellers visiting Ascott’s brand websites, Ascott, Citadines and Somerset, will be able to make an Avis reservation by adding a vehicle rental to an existing serviced apartment reservation.
Ascott has opened its first Citadines-branded property in Korea’s capital, Citadines Han River Seoul. The opening of the 149-unit Citadines Han River Seoul marks Ascott’s continued expansion in South Korea, with more than 1,000 units in operation including the 410-unit Somerset Palace Seoul and 468-unit Citadines Haeundae Busan.
The Ascott Limited is poised to outpace its growth in 2015, as the world’s largest international serviced residence owner-operator secures more than 5,000 units in 27 properties in the first six months of this year. Ascott is acquiring its first serviced residence in Docklands, Melbourne as part of its AUD$500 million strategic partnership with Quest Apartment Hotels, one of the largest serviced apartment operators in Australia.
Vincent Miccolis, area general manager, The Ascott Limited talks to Breaking Travel News at Arabian Travel Market about the growing importance of the long-stay sector in the Middle East, victory at the World Travel Awards and plans for the brand across Saudi Arabia.
As the global tourism industry gathers in Dubai for Arabian Travel Market 2016, the hospitality industry in the United Arab Emirate is coming under the spotlight. At the forefront of the sector is Ascott Park Place Dubai, a place to indulge in an exclusive lifestyle of comfort and sophistication in the heart of downtown.
Ascott has launched The Crest Collection, a prized selection of some of its most prestigious and unique luxury serviced residences. The collection offers the growing number of discerning travellers extraordinary experiences with a sense of home. Each property is a signature on its own with a distinctive character which epitomises European elegance and grandeur.
The Ascott has continued its strong growth in the Middle East by inking contracts to manage its first two serviced residences in Al Khobar, one of the main metropolitan cities in Saudi Arabia’s oil-rich Eastern Province. The 172-unit Ascott Corniche Al Khobar and 133-unit Somerset Downtown Al Khobar are slated to open in 2018 and 2019 respectively.