To support UK independent hotel properties, associations, and small to medium sized chains in keeping up with modern technology trends, Appy Hotel has further developed its cost-free mobile marketing app. The own-branded app will generate greater brand awareness allowing hotel groups to compete with larger brands online and help to drive up visitor numbers.
With 65 per cent of consumers now making same day hotel reservations from their smartphone, Appy Hotel has today announced the UK launch of its cost-free mobile marketing app for hotels. Available on both Apple and Android operating systems, the Appy Hotel platform enables hoteliers to create a mobile app that can be accessed on smartphones or tablets. The platform enables hotels to increase brand awareness, build customer relationships, improve guest experience and generate additional revenue.