Antigua & Barbuda ended 2016 on a high note by celebrating the arrival of the 100,000th US Visitor in the year, for the first time in recorded arrivals history. This milestone was a crowning achievement in a banner year for tourism that included announcing multiple new properties, the re-opening of Pineapple Beach Club, and the breaking of ground on new projects including a Marriott Autograph property.
The beautiful twin islands of Antigua & Barbuda are famous for their 365 beaches - one for each day of the year. Dotted across these beaches is a host of unique and authentic beach bars where holiday-makers can sample authentic Caribbean food and drink while enjoying the beach life and stunning views by day, and cocktails and music as the sun sets.
The Antigua & Barbuda Tourism Authority has held the inaugural ‘Media vs. Trade’ cricket tournament Richmond Cricket Club. The day showcased a slice of Antiguan island life and drew on the country’s rich cricketing heritage to bring the travel industry together for some informal networking.
The Antigua & Barbuda Tourism Authority has named Kim Jack Riley as the new director of tourism, USA, based in New York City. “We welcome Kim Jack Riley to her new position at the helm of the US Tourism Authority,” said Antigua & Barbuda minister of tourism, economic development, investment and energy, Asot Michael.
The Antigua & Barbuda Tourism Authority will launch its 2016 advertising campaign on April 20th, with the objective of maximising on the recent visitor growth and working more closely with the trade. The new print and digital ad campaign will showcase Antigua and Barbuda under the themes of luxury, romance and fun/active. The microsite will go live from next week.
Sandals Resorts International has announced the sale of Grand Pineapple Antigua to Elite Island Resorts, effective May 30th, 2016. The 180-room resort located at Long Bay, Antigua will continue accepting bookings and will remain open as it seamlessly transitions to a new name and brand, Pineapple Beach Club, on June 1st under Elite Island Resorts’ ownership.
The twin island state of Antigua & Barbuda in the Caribbean saw an impressive double digit visitor growth every month from March to November 2015. The highest growth months were September with a 36 per cent increase and October with a 27 per cent increase.
The Antigua & Barbuda Tourism Authority has launched a new ‘Island Life’ brand campaign with a high impact tube platform advertising campaign targeting London commuters. The 16-sheet poster campaign, will run across high footfall, centrally-located London underground stations until November 19th, timed to raise awareness ahead of the key Winter and January sales period.
Antigua and Barbuda’s minister of tourism, economic development investment and energy, Asot Michael, has announced the appointment of tourism executives for the island. Marie Walker and Jean-Marc Flambert will both take up roles as Antigua and Barbuda Tourism Authority vice presidents with responsibility for sales and marketing for the twin islands tourism portfolio. Walker is responsible for the United States and Canada while Flambert has responsibility for the United Kingdom and Europe.
Asot Michael, Antigua and Barbuda’s tourism minister, has revealed the destination will benefit from an additional flight with British Airways for the summer 2015. This increase comes following a meeting held with British Airways officials at the BA headquarters in England, but also on the back of the airlines growing confidence in the destination.
The Antigua & Barbuda Tourism Authority is collaborating with the Antigua Hotel & Tourist Association for the inaugural ‘Showcase Antigua Barbuda’ at the Sandals Grande Antigua. Members of the trade will also be able to benefit from participation in activities organized exclusively for the UK market by the Tourism Authority.
The Antigua & Barbuda Tourism Authority has appointed Cherrie Osborne to the position of director of tourism UK and Europe. As incoming director she is charged with the responsibility of directing and managing the country’s efforts to market and promote the twin-island destination in the UK and Europe.