Kuwait Airways’ has continued to implement its transformation strategy with the implementation of technology and consulting services from Amadeus. The carrier is currently undergoing a five year period of change under the stewardship of chairperson and chief executive Rasha Al Roumi, the Middle East’s first female airline leader.
Under the stewardship of chief executive Rasha Al Roumi, the Middle East’s first female airline leader, Kuwait Airways has undertaken to implement a bold new strategy designed to revive the airline’s once pioneering legacy in regional aviation. A transformative plan with clear infrastructural changes and new technologies will be implemented that will see it become the preferred airline linking Kuwait to the world, by 2021.
Amadeus, the United Nations World Tourism Organisation, and the ministry of tourism of Kenya have agreed to work together to help young people and women in underprivileged communities access employment and entrepreneurship opportunities in the travel and tourism industries. The pilot programme is scheduled for launch in Kenya before the end of 2017.
Malaysia Airlines has signed a new deal with Amadeus technology that will focus on three strategic areas – transforming the airline’s passenger service operations, developing new revenue streams, and revamping the online shopping experience for travellers. Travellers today want to customise how they travel by picking individual services both à la carte or in a bundle that offers tangible value. They also want relevant offers delivered to them that are sensitive to their preferences.
When it comes to shopping for travel online, how quickly do consumers expect to see search results? And what if the accuracy of those search results came at the cost of speed? For online travel companies in today’s fast moving world, search times of more than a few seconds might mean shoppers open another tab and look elsewhere.
Following an extensive review of their IT requirements, Advantage Focus Partnership has selected Amadeus as their preferred technology partner until 2019. The announcement is an extension of the Focus Partnership’s existing relationship, having worked with Amadeus on a preferred partner status since 2013. The Focus Partnership Review was conducted by a cross section of their membership who, ratified by the Focus Tech Panel, voted overwhelmingly to continue working with Amadeus.
easyJet and Amadeus have announce the renewal of a long-term partnership, giving Amadeus subscribers continued access to easyJet’s range of fares. The partnership will support the airline’s evolving growth strategy, which includes a focus on business travel, and ensures that corporate travellers in particular can easily access and book the airline’s range of business friendly products such as Inclusive and Flexi Fares.
Amadeus and mobile messaging software company Zingle have signed a new partnership to integrate Zingle messaging technology with Amadeus’ hospitality service optimisation solutions. The deal will allow Amadeus to provide hotels with the mobile texting and messaging technology they need to better service and communicate with guests.
Iberia’s full range of branded fares can now be booked by Amadeus’ global travel agency community, following the carrier’s implementation of Amadeus Airline Fare Families. With Amadeus’ industry-leading merchandising technology, Iberia increases branding, differentiation and upsell opportunities of its Flexible, Classic and Basic products through Amadeus-connected travel agents, who can now better serve their customers by proposing the fares that best match their needs.
Amadeus is strengthening its UK management team with the recent appointments of Clare de Bono to the role of Head of Product and Innovation for UK and Ireland and Amanda Kotenko as Head of UK Account Management.
Amadeus has announced that it received Level 3 New Distribution Capability certification as an IT provider from the International Air Transport Association. Level 3 is the highest stage of NDC certification. Airlines using Amadeus’ new Altéa NDC solution developed earlier this year and now IATA certified, will have the option to distribute their prices and fares, including ancillary and fare family content, using NDC Offers & Orders.
Avianca is becoming the launch customer for Amadeus Anytime Merchandising, in order to improve the customer experience through personalised offers and services, while developing a new revenue opportunity for the airline. Amadeus Anytime Merchandising, which is compliant with IATA’s NDC standard, helps airlines engage their customers at decisive moments during their journey, such as the searching and booking phase, when at the airport, during the flight, at the hotel and many more.