Aloft Hotels News
Aloft brand set to debut in Veracruz
Starwood’s Aloft brand will soon debut in Veracruz, the main commercial seaport in Mexico, and Queretaro, one of the fastest-growing cities in the country.
Starwood expands Aloft brand in LA
Starwood’s Aloft brand has expanded its presence in California with the opening of Aloft El Segundo – Los Angeles Airport, the brand’s first hotel in Los Angeles County. Owned by Rubicon Companies and managed by Aimbridge Hospitality, the hotel recently completed a $20 million conversion project to reposition it as an Aloft.
Aloft to open on Dubai’s The Palm
Starwood has signed an agreement to open a 192-room Aloft on Dubai’s Palm Jumeirah. Scheduled to open in 2017, Aloft Dubai, The Palm will be the brand’s first resort in the Middle East, when it opens its doors as the first mid-market hotel brand on the island.
Starwood debuts Aloft brand in Paraguay
Starwood Hotels & Resorts is set to debut its Aloft brand in Paraguay with the opening of Aloft Asuncion. Aloft is set to more than double its footprint in Latin America from six to 13 hotels by 2018, with new openings in Mexico, Costa Rica, Colombia, Paraguay, Peru and Uruguay.
Aloft brand debuts in Taipei
Starwood Hotels & Resorts is debuting of its Aloft brand in Taipei with the opening of Aloft Taipei Zhongshan. Located in the city’s northeast downtown area, Aloft Taipei Zhongshan marks the first Aloft Hotel in Taiwan, and the 10th Aloft Hotel in Greater China.
Aloft Hotels expands Silicon Valley portfolio
Starwood Hotels & Resorts Worldwide has expanded its Aloft Hotels portfolio in Silicon Valley with the opening of Aloft Santa Clara. Owned by CalTex Hospitality. and managed by Lodgic Hospitality, the new-build features 175 loft-like rooms, tech-forward innovation and a lively social atmosphere.
Starwood unveils dual-brand property plan for Love Field, Dallas
Starwood Hotels has announced plans for a 224-room dual-branded Aloft and Element hotel development in the fast-growing Love Field district in Dallas, Texas. Scheduled to open in December next year, Aloft Dallas Love Field and Element Dallas Love Field will anchor a new mixed-use development just one mile from Dallas Love Field Airport and the Dallas Medical District.
Aloft brand to expand in California
Starwood’s Aloft brand is adding another dynamic destination to its California portfolio with the upcoming debut of Aloft Dublin-Pleasanton. Owned by Zenique Hotels, the new Aloft is slated to open in March 2017 and will feature 120 loft-like rooms, a buzzing social scene and innovative brand-led programming.
Starwood set to debut in South Australia
Starwood Hotels and Resorts Worldwide will debut in South Australia with the signing of Aloft Adelaide in the state capital. Slated to open in early 2018, the new-build hotel will form the centrepiece of New Mayfield, a mixed-use development set to reinvigorate inner-city Adelaide.
Aloft Liverpool opens its doors
Starwood’s Aloft brand is set to open its second hotel in the UK following an £18 million investment which has transformed a neglected building into a sleek new hotel. Set in the 110-year old Royal Insurance Building, Aloft Liverpool will feature 116 loft-like guest rooms and Aloft Hotel’s signature W XYZ bar.
Aloft set to debut in Columbia, South Carolina
Starwood’s Aloft brand will soon debut in Columbia, South Carolina. Aloft Columbia Downtown is scheduled to open in January 2016 in The Vista, the city’s recently revitalized epicenter.
Starwood Hotels brings Aloft to Silicon Valley
Starwood Hotels & Resorts Worldwide has announced that its tech-forward Aloft brand will soon add a second hotel in Silicon Valley. Set to open in December 2014, Aloft Sunnyvale will feature 85 spacious loft-like rooms, forward-thinking technology, a lively social atmosphere and all of the brand’s innovative programming.