Breaking Travel News speaks to Giorgio Callegari, deputy general director for strategy and alliances, Aeroflot, as the Russian carrier is recognised as the most powerful airline brand, and most powerful Russian brand, in any industry, by Brand Finance.

Corporate valuation company Brand Finance this morning recognised Russian carrier Aeroflot as the most valuable airline brand in the world. Here Richard Arnold, managing director at Manchester United, talks to Breaking Travel News about the club’s partnership with Aeroflot and how it allows Manchester United to expand its fan base around the world.

In the first nine months of 2016, Aeroflot Group carried 32.8 million passengers, up 9.2 per cent year-on-year. Aeroflot airline carried 21.7 million passengers, a year-on-year increase of 10.4 per cent. Group and company revenue passenger kilometres increased by 13.1 per cent and 11 per cent year-on-year, respectively.

Gatwick Airport is to welcome a brand new daily service to Moscow, from airline Aeroflot, starting November 15th, 2016. Aeroflot, the national flag carrier of Russia, is one of the world’s oldest airlines tracing its history back to 1923 and now flying to 131 destinations in 50 countries. The new route is in response to Russia growing in importance as a tourist destination, home to renowned architectural wonders including Saint Basil’s Cathedral.

Travelport has signed a new, long-term, full content agreement with Aeroflot. The renewal builds upon the two companies’ long standing relationship and demonstrates commitment to the travel agency community, which can continue to access Aeroflot’s full range of fares and content.

Russia’s largest airline Aeroflot, has turned to IBM analytics technologies to transform the customer experience of 40 million passengers who fly with Aeroflot annually, helping to increase passenger numbers and brand loyalty. Through the deal, Aeroflot will use IBM’s advanced analytics technologies to draw insight from vast amounts of structured and unstructured data from across the company’s various properties including travel booking website, social networks, IT and accounting systems among others.