Adara has continued its European market expansion, announcing four new senior sales and marketing hires focused on building the company’s offering across key markets in the UK, Germany, Austria, Switzerland, France and Belgium. Leading the European team from Adara’s Barcelona office, Sara Pastor has also joined the company as commercial director for Europe.
Adara has helped Idaho Tourism connect its marketing campaigns to actual travel activity, through Adara Impact. The analytics solution combines the world’s largest set of first party travel data across vendors and campaigns to help guide marketing strategies for DMO and tourism board partners, while also optimising results.
Adara has appointed Peter Kelly as director of sales EMEA. As the company experiences significant growth within the global travel industry, Adara is accelerating its international expansion in order to better service strong demand from its rapidly growing list of advertisers.